practical examples of psychographic segmentation

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Below we will see some examples of brands, products or services that use psychographic segmentation for their marketing campaigns.

Gatorade
Gatorade is a brand that, in all of its campaigns , specifically targets an audience with the same lifestyle. The segment they target are people who practice sports and they make this clear in all of their ads .

Although the ads are aimed at practitioners of several sports, there are two that stand out: racing and football.

This means that the segmentation is much more detailed, not limited to targeting sports practitioners in general, but mostly targeting two specific sports.

As you can see, this type of segmentation has given and continues to give excellent results for the brand.

Nespresso
Nespresso is another brand that uses this type of segmentation in its ads.

The brand addresses its audience by transmitting sobriety, luxury, elegance and power. From the choice of actors, clothing, colors, etc. The brand's advertisements seek to reach consumers whose tastes for the refined are predominant.

Does the brand want to reach only people saudi arabia mobile database who like coffee in this way? Of course not! It is seeking to reach a much more specific audience that would be very difficult to identify with demographic segmentation.


Reaching the buyer persona is much easier with psychographic segmentation. Only in this way can you reach them emotionally, which makes the approach easier.

To create content that really hits the mark, you need to know your reader in depth, and psychographic segmentation helps in this regard.

To help you improve segmentation in your marketing strategies, we have prepared a complete and FREE guide on Buyer Personas, target audiences and ideal customers. Download it below!