This simple trick can really boost your results. Think of it like a friendly reminder. It's a great way to make sure your message gets seen. In this article, we'll learn how to do this in Mailchimp. We'll walk through the steps, so it's easy to follow. We will also share some tips to make your second email even better. Let’s dive in.
Why You Should Resend Your Mailchimp Email
Resending an email to people who didn't open it is a smart move. First, it helps you get more people to see your message. This can lead to more clicks and more sales. When you resend, you are not bothering everyone. You are only sending it to the people who missed it the first time.
Also, it helps you get more value from the work you france phone number lead already did. You spent time creating a great email. Why not make sure as many people as possible see it? It's like recycling. You are using your content again for a good purpose.
Resending is also a way to test things. You can change the subject line for the second email. This helps you learn what subject lines work best. A different subject line might catch someone’s eye. This can lead to a higher open rate. We will look at how to do this in a bit.
What is an Unopened Email?
An unopened email is simple. It's an email that someone received but did not click on. Mailchimp tracks this for you automatically. When you send an email campaign, Mailchimp adds a tiny, invisible image. When someone opens the email, this image loads. That's how Mailchimp knows they opened it. If the image doesn't load, the email is counted as unopened.
It's important to understand this. It means that the person's email client didn't load the images. This could be because they have images turned off. Or it could be because they simply didn't click on the email. Either way, they haven't seen your message yet. So, it's a good idea to try again.
How Mailchimp Helps
Mailchimp has a built-in feature for this. It’s part of their tools to help you succeed. You don't have to guess who didn't open your email. Mailchimp creates a special segment for you. This segment includes all the contacts who didn't open your last email. You can then use this segment to send your next email. This makes the whole process very easy and fast.
You can find this option right after you send a campaign. Mailchimp will show you the results. From the results page, you can create the new campaign. It's a smart feature that saves a lot of time. In fact, it makes this whole process possible. Without it, you would have to do a lot of manual work. So, this feature is a big help.
How to Resend an Email Campaign
Resending an email in Mailchimp is a very simple process. You don't need any special skills. It can be done in just a few clicks. First, you need to log in to your Mailchimp account. Then, go to the “Campaigns” section. This is where all your emails are stored.
You will see a list of all your sent campaigns. Find the campaign you want to resend. Click on its name to see the report. This report gives you all the details. It shows you who opened it and who didn't. From here, you can start the process of resending.
The Step-by-Step Guide
First, open the report for your sent campaign. Look for the "Recipients" section. This section shows you how many people received your email. You will also see the open rate and click rate.
Next, look for an option to "Replicate" or "Resend to Non-openers." This option is usually easy to find. It might be a button or a link. Click on it. Mailchimp will then create a new, identical campaign for you. But this new campaign is a bit special. It's already set up to send only to the people who didn't open the first one.
You are now in the editor for the new campaign. Take a moment to review everything. Check the subject line, the content, and the settings. This is your chance to make changes.
After you have reviewed everything, you can send the email. You can send it right away. Or you can schedule it for a later time. Finally, click the "Send" button. And that’s it! Your email is now on its way. It will only go to those who missed your last email.
What to Change in the Second Email
It's a good idea to change something in the second email. The best thing to change is the subject line. A new subject line might grab their attention. It could be something short and catchy. For example, if your first subject line was "New Blog Post," your second could be "Did you miss this?" or "Check this out."
You can also change a few words in the body of the email. Maybe add a small note at the top. For instance, you could say, "Just wanted to make sure you saw this." This makes the email feel more personal. It shows that you care.
But don’t change too much. The main content of the email should stay the same. You just want to give it a fresh look. The goal is to get people to open it this time. A new subject line is the most important part of this.
You should also check the time and day you send the email. Maybe the first time you sent it, it was a bad time for some people. Try sending the second email on a different day. Or at a different time of day. This can also help improve your open rate.
Best Practices for Resending Emails
Resending emails is a great strategy. But you need to do it correctly. You don't want to annoy your subscribers. There are a few simple rules to follow. These rules will help you get the best results.
First, wait a few days before you resend. A good rule of thumb is to wait 2-3 days. This gives people enough time to open the first email. It also makes sure you don't send too many emails too quickly.
Second, don't overdo it. You should only resend an email once. Sending the same email more than two times is a bad idea. People will start to get annoyed. This could cause them to unsubscribe from your list.
Finally, think about your audience. Do you think they will appreciate a second email? Most of the time, the answer is yes. They want to see your content. They just missed it the first time. But if you have a sensitive audience, maybe be more careful.
In summary, resending an email is a powerful tool. It helps you get more opens and more clicks. It's a smart way to make the most of your content. And with Mailchimp, it's very easy to do. Just follow the steps, and you'll be on your way. You'll see your email campaign results get a boost. So, go ahead and give it a try. You'll be glad you did.