The basis for starting corporate link building

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In digital content marketing, one of the many strategies to apply that brings very good results is Linkbuilding. Thanks to this technique, the internal and external links that you apply to your content are very useful to increase your organic positioning.

In the world of SEO, there are multiple techniques and tools to get your site to appear in the first search results on Google, however, not all of them have the same effects. One of the most powerful strategies is link building , a key methodology to place your website at the top of highly competitive sectors.

What is link building?
It is an SEO technique that consists of getting other sites, which are authoritative and related to your niche, to include links to your digital content. It can also be understood as the way in which other sites recommend you by linking to your articles on their website.

To accomplish this task, it is important to carry out a link building strategy and create articles that add value. This task is not easy at all; in fact, 65% of marketing specialists claim that this is the most difficult SEO technique to implement. So, if it is so complicated, why should you adopt it?

Keep reading, but first, notice how in this note from T13 , there is a backlink to Postedin:

What are backlinks: Postedin link in press release
Why is link building so important for SEO?
This technique is considered an Off-Page SEO strategy, that is, one that is carried out outside of book your list your website, helping to increase the authority, trust and relevance of your site.

Link building is one of the most important factors, from a list of more than 200 , to position your website at the top of search engine results (SERP) on sites such as Google, Yahoo and Bing.

So important is what happens off your site that, according to a ReferralRock survey , 62% of marketers spend more time on Off-Page SEO than on-Page SEO.


Thus, search engines see the links that go to your website (backlinks) as indicators that the content is of quality and responds to the user's search intent . Therefore, pages with more incoming links and a greater number of referring domains are positioned higher in the SERPs.

According to a study conducted by Backlinko, the number of referring domains a page has is related to high rankings. The research states that the first Google result has about 3.8 times more backlinks than the next 9 results.

Confirming the above we find another study by SEMrush , indicating that the first result has 2.2 times more backlinks than the second.

Thus, there is a direct relationship between the number of backlinks, the number of referring domains and the position in the search results.