Schedules and email marketing in France

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In Spain, time management follows a more relaxed and flexible rhythm and schedules that, as we all know, are quite uncoordinated with the rest of Europe.

We open our emails mostly before or after going to lunch, and even before going home around 5 or 6 pm, when half of Europe is already having dinner.

Therefore, you need to be careful when sending international email marketing campaigns, and make sure to schedule them during European times when they will have the greatest impact.

The French are a bit more structured and formal. The working day starts el salvador leads slightly earlier and lasts only 7 hours, so email opening rates are usually highest in the morning, especially between 9 and 11.

Adapting email marketing sending to these times can significantly increase conversion rates.

3. Tone of communication: formality or closeness?
The tone of marketing campaigns varies significantly between Spain and France.

In Spain, a friendly and informal approach is well received. Spaniards tend to feel more comfortable with a personal and direct approach, so addressing the audience in the informal way is common and effective. This style creates a warmer connection and builds trust, especially in digital campaigns or social media.

In France, although informality is gaining ground in more innovative sectors, formality remains the norm in most cases. Addressing the audience as “you” can be perceived as disrespectful, especially in formal communications or those addressed to a broad audience. Addressing the audience as “you” (vous) is the norm, even in digital interactions.

Brands that opt ​​for more structured, professional and respectful language tend to perform better in this market. Adapting the tone to the cultural context not only reinforces the perception of seriousness and commitment, but also demonstrates a deep understanding of local values.

For this reason, it is essential to have experts in positioning, messaging and content who know the French market thoroughly.