Inbound marketing: prospecting of clients to the B2B market

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If you are starting an Inbound Marketing plan, one of your first questions will be: how will I get the best B2B clients? The answer involves many factors that you will have to integrate into your strategy. The first of them will be adequate prospecting to locate the leads you need, as we explain in this article.

First, let's define the meaning of “Prospecting”
It is a term that has recently been applied in the world of marketing and basically refers to the set of techniques applied to detect and attract the leads that your brand requires, from among a large number of unknown users. Therefore, your plan requires a method that allows you to not only find them, but also convert them into your B2B clients. So we present you with some ideas that you can apply today.

Prospecting clients to the B2B market

Warm Calling
This technique is recommended for contacting your B2B prospects. It consists of albania mobile phone number list connecting with those who have already shown some degree of interest in your offer, for example, those who provided their data by filling out a form on a landing page .

Your prospects are more likely to respond positively to your request because you are respecting their time and space. This is one of the rules of Inbound Marketing, of course, so optimize the process as follows:

-You need a Social Media strategy: Creating and linking content on Twitter, Instagram, YouTube and Facebook is essential to generate interest among the prospects you need. Once you have it, encourage even greater participation by them by answering their questions quickly, with useful and simple information.

-Guide your potential prospects: since you have their interest, you need to direct them to the landing pages you have created, so that they take the commercial action you want.

-Optimize your landing pages : every time a prospect arrives at your pages, they should find the complete and detailed information they need to make an appropriate decision, or to provide you with their data in exchange for some benefit, such as a free eBook. Therefore, these platforms must be attractive and reliable, since valuable data for lead recruitment will emerge from here.