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They would like the media coverage of the issue to be based more on constructive (51%), verified (42%), educational (35%) and rigorous (34%) coverage. To meet these citizen demands, the media must then rethink their editorial angle as well as the type of content offered to meet the expectations of education, interest and action to combat climate change of their audiences. New narratives to meet citizens’ needs Many researchers and journalists are looking at the treatment of environmental issues by the media, which is essential for keeping the population informed about the issues but also for encouraging them to change their behavior .


However, talking about global warming in a relevant way is not russia phone number library always easy. Developing new narratives therefore appears essential. Tone and vocabulary, the cornerstone of message reception One of the first elements is the tone used by journalists . Studies conducted in particular by researcher and journalism professor Renita Coleman have shown that the choice of words can lead to a significant change in the way in which the audience will interact with media coverage of climate change .

It would be necessary to change the discourse and vocabulary, by focusing the narration around the personal and local impacts of climate change , without necessarily naming the latter.Particularly effective on skeptics of scientific discourse, this new narration could change even the level of action taken by the audience to fight against global warming.