Let's look at some of the main questions asked on the topic of marketing psychology.
What is marketing psychology based on?
Many people know about Maslow's pyramid, in which the satisfaction of each previous level of needs creates the necessary basis for ensuring the needs of the next stage. The basic needs are food, clothing, sleep, housing, then work, social status, etc.
What is Marketing Psychology Based On?
This pyramid is also well known to marketers who use it when developing advertising campaigns and present the product as a means to help the buyer achieve certain goals.
What is web marketing psychology?
The subject of this line of Reason to Choose Our Database Service research is consumer behavior on the website, its impact on increasing conversion, studying the audience's goals, forming a portrait of a potential client, devices used to enter the web resource. This allows personalizing the content on the website. Natalie Nahi considers the consumer by five factors:
Integrity.
Comfort.
Extroversion.
Neuroticism.
Openness.
How to apply marketing psychology when making phone calls?
Regardless of whether the manager makes cold or hot calls, the issue of making a deal must be approached from afar. The client will be more loyal if he feels that the seller puts his needs above his own. If, after greeting, you immediately offer to buy a product, then this tactic almost always ends in failure.
Marketing psychology is actively studied in Russia. The results of these studies allow increasing sales, but it is necessary to approach the use of appropriate tools wisely. The seller must be useful to the consumer, the buyer must leave with a desire to return, and not with a feeling of disappointment from the forced purchase of an unnecessary product.
Author of the article
Sergey Kasyanov
Sergey Kasyanov
Co-founder of the company "Sales Generator"
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