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BAB (Before – After – Bridge)The BAB technique is a great framework for writing customer testimonials.This template aims to inspire the recipient. It’s a “they were able to do this thing so you can do it, too” type of thing. Here are the framework’s critical components:- Before:The Before section describes a scenario before the product or service offering.

For example, you might have had to wait for hours to uae telegram database catch a bus to town.- After:The After section describes the situation once you have the solution. For example, now that you have a car, you no longer have to wait for hours to drive to town.- Bridge:The Bridge is how you get from the Before situation to the After situation.

Essentially, it’s the product or service you are selling. In this case, it would be the car.Of course, for this framework to work, you need to make sure your recipient understands your bridge in the first place. So, use clear and concise language. Check out the sample email above. The bridge copy is straight to the point but detailed enough for readers to understand.