Take wax melts, for example. They’re the flameless alternative to smelly goodness that you get from burning a candle. Instead, wax melts are melted via an electric burner. Not surprisingly, they are growing in popularity. As you see, the more creative you can get in this industry, the better!
That said, to maximize your profits selling candles and philippines whatsapp number data products, like wax melts (which is a new trend), you need to be able to tap into your creativity – especially if you endeavor to create your own candles from scratch. Otherwise, you’ll need to find a cool candle supplier!
Like any other business selling products, to start selling candles you’ll need to start from the top of the checklist and work your way through each step of the process.
Read more below for suggestions and tips regarding each step of the candle business to-do list.
Picking Your Candle Niche
First and foremost, candles are a fairly large industry. That we know. So when it comes down to creating your business, you need to make your brand stand out from the sea of candle shops out there.
To do this, you’ll need to investigate the market (put in those research hours!) and pick a niche.
Picking a niche requires that you target both 1. an audience and 2. a focus that exists within the umbrella term of ‘ candle’.