How does the Instagram algorithm work?

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Remember, the ultimate goal of the platform is to generate personalized feeds with content that is of interest to the user. You can’t expect to be at the top of everyone’s feed every time, but you can learn what works best most of the time and adjust your strategy accordingly. Below, we’ll cover tips for leveraging these insights to create better content.


How Instagram ranks stories
When ranking Stories, Instagram prioritizes content iraq business email list that is most likely to get users to click through, send a reply, or react with an emoji. In other words, your interaction habits on Instagram play a big role in determining the types of stories you see. To make informed guesses about the content you will engage with, the platform looks at the following signals:

How often you've viewed this account's stories in the past
Your history of interactions with this account's stories
Patterns of interaction with other content in your account, including updates and videos
How close you are to the account based on private messages and other touchpoints
Remember, the purpose of stories is to strengthen connections with people and brands you already have relationships with. This is why in the Stories section you can only see content from accounts you already follow, and popularity has little impact on the ranking of such content.

How do brands rank based on stories? Use Instagram insights to find the stories with the highest reach and engagement. Find out why they perform so well. For example, maybe you use interactive stickers to get more engagement, or share exclusive content to create a deeper connection with your most loyal fans.