Become a member and "use LINE as a communication window because we want customers to use it in the simplest way." In addition to the low threshold for customers to use, functions such as group messaging through the official LINE account can also effectively help Yayoiken improve the effectiveness of front-end marketing exposure, and make consumption announcements about the latest menus and events to loyal fans faster and more effectively. As for the back-end membership system, Yayoiken uses Ocard, a plug-in module for LINE’s official account, to help collect information and analyze customer profiles.
Through the connection between the two, it creates an easy-to-use and powerful membership system. Wang Yajie pointed out that the main reason for choosing Ocard is that Ocard has accumulated considerable tunisia mobile phone number list experience in the catering industry. "There are many modules that can be used directly without the need for additional development." Such as scratch cards, lottery tickets and other marketing tools, or settings The most important thing about the membership ceremony and point gathering mechanism is the ability to aggregate and analyze data. Yayoi-ken Member Recruitment , find loyal fans among the customers who come into the store After the tools are complete, the next step is to recruit members.
What you need to think about at this time is, what kind of member is the most ideal? More precisely, what kind of guests does the restaurant want to be a member? "The so-called members are not always better, because you may recruit people who are not the restaurant's customer base." In order to ensure that members are true fans, when Yayoiken launched its membership system in June last year, it designed signboards outside the store and POP at guest tables. Member recruitment messages can also be seen on ordering tablets, checkout counters, and community pages. , the key is that most of these promotional materials are only seen by customers after entering the store.