The Marketing and Sales Team of the Future

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Everything has been changing since the Internet and social media made communications more direct and real. The same thing happens when we try to carry out a marketing strategy in these digital times.

Due to the evolution in which we live, we believe that the future is not about looking forward but about observing the now.

In order to double your reach, impact and profits, as well as demonstrate the power of your position, you need to make an effort to unify criteria with other departments in the organization, mainly with Sales.

Marketing and Sales teams of the future have a unified methodology and philosophy . This is the only way to achieve more qualified leads and invoiced clients, while decreasing the CAC.

Why should Marketing and Sales unify criteria in the near future?
Gone are the days of procedures outlined in college canada whatsapp number database textbooks that made us close deals. That is, today ABC does not always work to attract clients and close deals.

It's not just about marketing's ability to generate qualified leads , or sales' ability to close the deal. If sales closed the deal, they did a good job; but if they didn't, it was marketing's fault for not qualifying the leads properly.

Now, with the rush of the client and the sudden changes in the industry, it is urgent to work on the fly so as not to waste time. Can you guess what a good start is? The unification of criteria between Marketing and Sales. Here are some reasons:

According to an article shared by Forbes , misalignment between Marketing and Sales hurts customers, as 43% of B2B decision makers are lost as a result of not having the right content for a specific customer.
Another article shared by Weidert , states that smarketing teams (sales + marketing) experience high-quality leads. We believe that it can't be more true than this, because it makes sense. By unifying the criteria of the two most important departments in the organization right now, don't you think that the task of attracting leads becomes simpler? You would have two forces working together.
And if that still doesn't sound convincing, another article shared by Sujan Patel claims that proper alignment between these two forces leads to 32% more revenue, 38% more profits, and 36% more customer retention.
Let's say that in the near future you start preparing your organization for this important change, would you know what you need to unify to work under the same perspective? Here are some clues:

Unified objectives. The marketing team must inform and clarify objectives to the sales team.
Knowing what content is being used for each lead. You might be wondering why the type of content matters so much. Because depending on the type of content the lead reacts to, Sales would have more information about the potential client. If they are very interested in content about web positioning, for example, that lead will surely be interested in closing a deal with you for your service as an SEO expert. So the content gives you signals about the challenges, problems and concerns of the lead and, therefore, allows you to build a better message to approach them in a natural and timely manner.
Allow Marketing and Sales to manage the same information about the lead.
Establish which team is responsible for each stage.
As well as these tips, there are many more that can help you build a strong Marketing and Sales team. This is what it looks like in the future, and this is how it should be applied from now on.