Harnessing the power of social media

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The platform includes technical tools to digitally connect tree planting with business activities such as sales or customer loyalty programs. Tree donors and recipients can comment, like and share tree or project details directly within Tree-Nation.

" Our platform is the first social network that is not based on selfies or taking photos, but on planting trees ," says Gantois.

« Businesses love it because they can interact directly with their customers. They can talk to their customers in a different way than they do on other social media. The digital tree becomes more real, because even though the real tree is far away and you can’t touch it, you can like, comment and share on the digital tree. It becomes addictive, which is what we want. We want tree planting to be addictive .»

Tree-planting projects selected by Tree-Nation undergo a three-month vetting pro cmo email lists cess to establish the authenticity of the project and what it aims to achieve in terms of environmental, social or economic benefit.

Offsetting emissions through Tree-Nation is one thing, but getting to a point where planting trees and reducing CO2 emissions becomes an integral and permanent part of every action the company and its staff undertake is another.

“ It will be more difficult as we grow, especially if we expand outside of Europe and the travel associated with that ,” Klahr comments. “ But it is something we need to continue to think about internally and also with our partners .”

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