4. Step up your social media competitive analysis with listening

[shaownhasan]

Once you’ve gone through each competitor, israel business email list say it with me: Put the data into your social media competitive analysis template.

If you’re new to social media competitive analysis, starting with our template will help you get familiar with your competitors’ social media performance and uncover patterns for you to tune into.

But if you’re ready to take your competitive analysis a step further, tap into social listening. Social listening gives you a broader perspective of conversations related to your industry and competitors that are happening across social—even when you’re not tagged. Combined with Sprout’s network competitor reports, social listening expands your view and brings in conversations on YouTube, Reddit and the broader web.

It’s an invaluable tool to uncover gaps that you can fill, conversations to jump into and more. For example, Grammarly uses Sprout’s Social Listening tools to provide cross-team insights and analyze their competitive share of voice on social. Sprout helped them identify that their brand owned 71% of their competitive share of voice.

Sprout’s built-in competitive analysis tools also make it easy to measure your competitors’ social presence and compare it to yours.

A graph from Sprout's social listening tool that shows what share of voice your brand has compared to your competition.
With this template, you can identify the top competitors you want to track and include specific profiles, keywords, phrases and hashtags that you want Sprout to listen to.