It also makes sense to regular

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Trends (what people are talking about)
Brand engagement in user posts
Participation of administrators
Campaign Intelligence
Twitter

Favorites
Retweets
Number of tweets
Frequency of tweets
Distribution of tweet type
YouTube

Channel Views Growth Rate
Subscriber growth rate
Uploading videos
Video length
Pinterest
Pin growth
Repin growth
Increase in likes
Increase in comments
LinkedIn

Engagement Score
Likes
Comments
Frequency of update publication
Instagram

Frequency of publications
Frequency of viewing stories and reels
To ensure that the benchmarking process remains feasible and, above all, cost-effective, you should define phases and processes . Allocate resource requirements to each phase based on duration and effort, and plan in detail for all areas of the company. A benchmarking cycle of six to twelve months can serve as a guideline.

There are also four types of benchmarks, which we would now like to introduce to you in more detail.

Four types of reference points
1. Aspirational benchmarking
Dream big or go home is the motto here. What do you want to achieve with your brand? Sit down with your team and brainstorm first. Afterwards, you can do some research: What are the metrics of the leading companies in the sector? To do this, don't hesitate to take a look at the Fortune 500 , the Inc 5000 or the Forbes 100 Best Small Companies . Among other things, you can also read the economic forecasts of the European Commission .

ly check out the latest social media studies, as they often analyse large companies and large samples for your statistics. Kolsquare also regularly publishes studies on industry-related topics, which can be downloaded australia accountant email database for free. For example, find out about the forecasts and trends for influencer marketing in 2022 .

2. Trend comparison


User profiles and statistics can be particularly helpful here. Who follows you? Find out as much as you can about your target audience and then define your trend benchmarks. To do this, as already mentioned, use the analytics of the respective platforms and understand the impressions.

Also, compare them to the total number of followers you have and your average number of followers. Can you spot any anomalies? For example, a flatlay of your product performs worse than a mention in the story. The numbers you calculate here will serve as a basis for future goals.

3. Benchmarking gained
This type refers specifically to campaigns and promotions outside of your standard content. Again, it's wise to compare past performance and earnings . These become the benchmark for future campaigns.

Posts or content that are shared regularly are particularly suitable for creating this type of standardised forecast. This could be, for example, an inspirational quote in the form of a post or a repeated reference to your webshop. But it's not just your own campaign archive that can be helpful here - learn from others too.