Discover 5 unforgettable examples of Product Placement to inspire you to apply this technique
Posted: Sat Feb 22, 2025 10:36 am
Although Marketing has experienced great changes and advances in recent years, the classics never go out of style , and a good example of this is Product Placement.
This popular marketing and indirect advertising technique , which had its golden age during the 80s and 90s, can still bring great results to brands , so we were motivated to explain what it is about, to show its most mediatic and iconic examples and other things.
Join us on this learning journey!
What is Product Placement?
When talking about the definition of Product Placement, we can consider that it is an advertising technique, which consists of inserting a commercial product or brand into scenes and sequences of films, series and programs.
The origin of the so-called advertising placement is associated with the first decades of the "Golden Age" of Hollywood , especially with the legendary "Wings" (1927), the first winner of the Oscar for best film, in which a Hershey's chocolate bar was seen.
Types of Product Placement
Although it is very flexible and dynamic, this romania mobile database advertising technique can be segmented into 3 main types:
Verbal
Generally, this category is classified as verbal with allusion and verbal with mention. In the first class, the characteristics and virtues of the product are detailed by a character, while in the second, they only say its name clearly.
Asset
In this type, the commercial product takes center stage thanks to the action, specifically by coming into physical contact with a character, but no verbal reference is made to it.
Passive
It occurs when a product can be visualized within a film or television work, but without it being part of a specific action.
This technique is commonly implemented through shots of posters and advertisements alluding to the product or short, general approaches to an article.
This popular marketing and indirect advertising technique , which had its golden age during the 80s and 90s, can still bring great results to brands , so we were motivated to explain what it is about, to show its most mediatic and iconic examples and other things.
Join us on this learning journey!
What is Product Placement?
When talking about the definition of Product Placement, we can consider that it is an advertising technique, which consists of inserting a commercial product or brand into scenes and sequences of films, series and programs.
The origin of the so-called advertising placement is associated with the first decades of the "Golden Age" of Hollywood , especially with the legendary "Wings" (1927), the first winner of the Oscar for best film, in which a Hershey's chocolate bar was seen.
Types of Product Placement
Although it is very flexible and dynamic, this romania mobile database advertising technique can be segmented into 3 main types:
Verbal
Generally, this category is classified as verbal with allusion and verbal with mention. In the first class, the characteristics and virtues of the product are detailed by a character, while in the second, they only say its name clearly.
Asset
In this type, the commercial product takes center stage thanks to the action, specifically by coming into physical contact with a character, but no verbal reference is made to it.
Passive
It occurs when a product can be visualized within a film or television work, but without it being part of a specific action.
This technique is commonly implemented through shots of posters and advertisements alluding to the product or short, general approaches to an article.