Changes such as moving to a new hosting provider , changing the domain name or platform used, modifying the design or user experience, revamping the structure, or even moving content can all be considered website migrations , as they affect the very essence of what the site is all about.
The most devastating effect of migrating a belize phone data site is the potential loss of rankings and traffic: while Google doesn’t document migrations as having an impact, many businesses have reported losing traffic, and in turn, revenue, after migrating their site. It doesn’t always have to be this way.
While businesses shy away from site migrations for fear of losing organic revenue streams , there are plenty of examples that show successful and relatively painless migrations are possible. In fact, many of the horror stories you hear about migrations stem from mistakes that could have been avoided quite easily.
For example, many site owners are shocked to find that their rankings have plummeted because they forgot to add 301 redirects from their old URLs to their domain migration checklist.
And you’d be surprised how many website migrations happen without any significant consequences: if you take the time to put together a comprehensive website migration checklist, you can get away with minimal initial traffic drops and even start gaining traffic in a relatively short period of time due to improved UX , performance, and overall site structure.
WordPress Site Migration
As mentioned above, there are many types of site changes that are considered site migrations, and all of them can have ranking ramifications. Most of them can be boiled down to these six: