7 steps to include SEO in your B2B marketing strategy
Posted: Wed Jan 15, 2025 4:57 am
Taking the above into account, you can move on to incorporating SEO into your Business to Business marketing strategies, a process that involves following these steps:
1. Define the buyer persona
It is a fictional character built with the characteristics of your company's ideal client. There are several questions to create it , related to demographics, preferences, profession, income, pain points and the ways in which they consume content.
In the B2B field, you have to answer them thinking about the decision makers , but you must cambodia lists also consider additional factors such as their position, role in the purchasing process and the characteristics of the company , such as size, sector, location, budget, among others.
It is the starting point of SEO and any inbound strategy, because it allows you to know their interests, tastes and the motivations that lead them to make their decisions, essential information to determine the actions necessary to capture their attention and direct them along the buyer's journey.
To define it, you can use the free Semrush tool , which allows you to create different buyer persona profiles in a matter of minutes, as it has several B2B templates where you simply have to answer the questions and instructions necessary to develop the process successfully.
b2b marketingb2b marketing
. Know the product or service and its attributes
By knowing your offering in detail, you'll know exactly how to effectively communicate its unique attributes to your audience. Focus your copywriting efforts on how your products and services uniquely meet your customers' needs.
3. Select distribution channels
Taking into account your digital PR marketing objectives, your audience and the added value of your products or services, analyse the available communication channels. Choose those where your buyer persona spends the most time browsing.
4. Build a relationship with journalists
PR strategy is based on working with professionals from different media outlets, who share content about your company and the products or services you sell. Therefore, make sure they have good media coverage and, more importantly, have influence over your target audience.
5. Get links with the right anchor text
Proceed to build links that direct the published content to valuable pages of your company , such as a landing page with a description of the services you offer .
This strategy is known as Linkbuilding, and a crucial factor is that the links have quality anchor text , that is, they read naturally within the content , contain the target keyword and take the reader to a page with related content.
In this example, you can see how as.com sends a link with the anchor text “PS5 Digital Edition” to Amazon Mexico and the Ahrefs platform detects it:
2. Apply SEO to every stage of the marketing and sales funnel
1. Define the buyer persona
It is a fictional character built with the characteristics of your company's ideal client. There are several questions to create it , related to demographics, preferences, profession, income, pain points and the ways in which they consume content.
In the B2B field, you have to answer them thinking about the decision makers , but you must cambodia lists also consider additional factors such as their position, role in the purchasing process and the characteristics of the company , such as size, sector, location, budget, among others.
It is the starting point of SEO and any inbound strategy, because it allows you to know their interests, tastes and the motivations that lead them to make their decisions, essential information to determine the actions necessary to capture their attention and direct them along the buyer's journey.
To define it, you can use the free Semrush tool , which allows you to create different buyer persona profiles in a matter of minutes, as it has several B2B templates where you simply have to answer the questions and instructions necessary to develop the process successfully.
b2b marketingb2b marketing
. Know the product or service and its attributes
By knowing your offering in detail, you'll know exactly how to effectively communicate its unique attributes to your audience. Focus your copywriting efforts on how your products and services uniquely meet your customers' needs.
3. Select distribution channels
Taking into account your digital PR marketing objectives, your audience and the added value of your products or services, analyse the available communication channels. Choose those where your buyer persona spends the most time browsing.
4. Build a relationship with journalists
PR strategy is based on working with professionals from different media outlets, who share content about your company and the products or services you sell. Therefore, make sure they have good media coverage and, more importantly, have influence over your target audience.
5. Get links with the right anchor text
Proceed to build links that direct the published content to valuable pages of your company , such as a landing page with a description of the services you offer .
This strategy is known as Linkbuilding, and a crucial factor is that the links have quality anchor text , that is, they read naturally within the content , contain the target keyword and take the reader to a page with related content.
In this example, you can see how as.com sends a link with the anchor text “PS5 Digital Edition” to Amazon Mexico and the Ahrefs platform detects it:
2. Apply SEO to every stage of the marketing and sales funnel