Followers are the only success metrics

[samiaseo222]

Brands can achieve much more than just getting their maximum follower count. It’s about community management, building relationships with your followers. Some brands might have a few followers, but if they’re very dedicated and engaged, that means way more than if you have millions of followers and they don’t care about what you’re doing or not engaging with your brand.

Misconception 2: Users only tweet

Actually, users are coming to the platform to lack data find out new things, to engage with things that interest them, and then to tweet and share the content.

Misconception 3: X is only for business and tech people

People on X are interested in a huge variety of news and politics, pop culture, sports, live commentary on events. Anything under the sun. People from all backgrounds are represented on the platform and not everyone uses X for the same reasons.

Misconception 4: Tweets are only text

Actually, the best tweets that get the most engagement include photos, videos, gifs, you name it. So, if you really want to get people talking and engaging with your tweets, think beyond text and be sure to include images and video.