3. Research the right target keywords to improve SEO ranking
Posted: Wed Jan 15, 2025 5:50 am
The general term used for this research is keyword research and to carry it out there are different processes and applications that make the work easier, since it is exhaustive.
First, make a list of words, terms or concepts that are related to your customers. Those with which they identify your product.
Then, analyze this list with keyword research tools to obtain real search volume data.
In this case, there are paid and free tools, such as SEMrush , and the Google Ads keyword planner, among others.
Prepare a list of the respective volumes in an Excel document and select those that you consider most important for your site, avoiding cannibalization or repetition of terms that compete on your own website.
Select and organize your list into informative or general keywords. Finally, prepare a separate list with the long-tail keywords that help you specialize and differentiate from the more generic ones.
4. Perfect your Shopify product pages
Start with the pages that are most profitable for your business. If you don't have a track record in the market and are just starting out, then focus on the home page.
Then, review those that have already received the most visits and interactions, along with those that have the products and keywords most requested by your users.
Another action to improve Shopify SEO is to optimize category title tags. That is, how you name the pages on your site. Use your keywords consistently. For example:
Keyword 1 – Buy Keyword 2 – Store Name
Don't forget to optimize your titles, meta descriptions, categories, and image alt text.
5. Create links to your site
Obtaining external links is a strategy that generates trust and credibility. To obtain them, there are various sources, such as:
Links from suppliers or manufacturers that link to your store.
Influencers or representatives of your industry with whom you can interact and generate content.
Detect broken links to similar services or products that are detrimental to SEO. Contact their owner phone number germany for repair and get a feedback link.
6. Work with content marketing
Generate quality content that explains the benefits, sales and uses of your products rather than selling them. It should tell the user's experience when using your product, as well as the opinions of those who have already used it.
7. Use the best Shopify SEO apps and tools
Shopify's platform includes tools to improve SEO positioning. These include: SEO Plugin, Smart SEO, SEO Image Optimizer.
Use them and maximize the power of e-Commerce with Shopify.
Done! You now have all the steps you need to get your store ranked in the SERPs. Follow the steps on how to improve Shopify SEO.
First, make a list of words, terms or concepts that are related to your customers. Those with which they identify your product.
Then, analyze this list with keyword research tools to obtain real search volume data.
In this case, there are paid and free tools, such as SEMrush , and the Google Ads keyword planner, among others.
Prepare a list of the respective volumes in an Excel document and select those that you consider most important for your site, avoiding cannibalization or repetition of terms that compete on your own website.
Select and organize your list into informative or general keywords. Finally, prepare a separate list with the long-tail keywords that help you specialize and differentiate from the more generic ones.
4. Perfect your Shopify product pages
Start with the pages that are most profitable for your business. If you don't have a track record in the market and are just starting out, then focus on the home page.
Then, review those that have already received the most visits and interactions, along with those that have the products and keywords most requested by your users.
Another action to improve Shopify SEO is to optimize category title tags. That is, how you name the pages on your site. Use your keywords consistently. For example:
Keyword 1 – Buy Keyword 2 – Store Name
Don't forget to optimize your titles, meta descriptions, categories, and image alt text.
5. Create links to your site
Obtaining external links is a strategy that generates trust and credibility. To obtain them, there are various sources, such as:
Links from suppliers or manufacturers that link to your store.
Influencers or representatives of your industry with whom you can interact and generate content.
Detect broken links to similar services or products that are detrimental to SEO. Contact their owner phone number germany for repair and get a feedback link.
6. Work with content marketing
Generate quality content that explains the benefits, sales and uses of your products rather than selling them. It should tell the user's experience when using your product, as well as the opinions of those who have already used it.
7. Use the best Shopify SEO apps and tools
Shopify's platform includes tools to improve SEO positioning. These include: SEO Plugin, Smart SEO, SEO Image Optimizer.
Use them and maximize the power of e-Commerce with Shopify.
Done! You now have all the steps you need to get your store ranked in the SERPs. Follow the steps on how to improve Shopify SEO.