When it comes to internal architecture

[phonenumber]

Costello at SearchStars 2018 Internal architecture Dominique Woodman Senior Digital Consultant, Distilled Building a website should be more like building a building. Customers should see the right pages at the right points in their customer journey. It shouldn't be a mess stacked on top of each other and randomly linked.


There's no agreed upon definition and too much focus on links (especially internal ones). The internal architecture consists of two parts: How to connect and relate pages so search engines understand the relationship Consider what the stages of buying are and how to reach people at each stage.


The 5 stages of buying include teacher phone number list research, defining requirements, making a list of products to buy, comparing with competitors, and finding deals. Below is an example of a car buying process and how to reach people at each stage.


In processes where organic search is the way to reach people, get keywords. Take your main keywords and analyze them with your rank tracking tool. Then, get the title and meta description for those keywords.