The bad news is that it is difficult to plan and is inconsistent

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Ryan then talked about: How to Spot Opportunities How to decide if it's worth it How to create a campaign How to propose it How to handle it if it explodes How do you proceed? First, you need to practice spotting opportunities and looking for them.


Second, you need to have some kind of connection to the story. Third, you need to have an original angle. Fourth, you need to offer added value. Fifth, you need to react quickly, once the story is out.


Here are some ideas of what you can car owner phone number list do: How to create a newsjack Make sure you provide the press with a visual resource and have a website with information they can link to. Don’t try to force your idea on the reporter when you pitch it, but get to the point.


If you are interviewed, be well prepared. Newsjacking is cheaper and less expensive than you might think, and anyone can do it. But using this tool comes with risks, special considerations, and unique advantages, as Ryan noted.


Link to slides How to do SEO for discontinued products Luke Carthy, Head of Digital at Mayflex Luke Carthy, Digital Lead, Mayflex on How to Nail SEO for Discontinued Products Luke Carthy talked about what to do with discontinued products.