Cross-marketing is an effective tool that will help promote your business, products and services through partner placements. With its help, you can attract a new audience and increase your brand awareness without large financial investments. You and your partners can organize joint events, post articles on blogs mentioning each other, exchange offers, announcements or updates on social networks or email newsletters.
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"Cross-marketing: 5 examples and 8 mistakes"
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Event Marketing
Event marketing is an effective Reason to Choose Our Database Servicetool for promoting a company and its products. It is based on holding various events, such as webinars and conferences.
This approach allows not only to increase brand recognition and stimulate audience loyalty, but also to demonstrate all the capabilities of the company, confirm its expertise. In addition, these events provide a chance to find new partners and establish strong relationships with clients.
Marketplaces
A marketplace is an ideal solution for sellers who need to reach a wide range of potential customers. By listing your product on such a platform, you immediately gain access to a responsive and interested audience ready to make a purchase.
Business Process Automation
Modern technologies provide a wide range of options for automating business processes. Among the most relevant are the presence of CRM systems designed to record transactions and manage the customer base through a funnel. It is also worth highlighting virtual assistants.
For example, chatbots in messengers promptly respond to people's requests without requiring employee involvement and are available 24/7. Voice smart bots help reduce the load on the call center by independently calling the client base or processing incoming calls. As a result, automated systems help reduce costs, adapt to audience requirements and optimize the entire range of business processes.
The main benefit of Internet promotion is the ability to address information to the right users. There is no need to spend money on showing ads to those who are not interested in it.
The most effective way to market on search engines is to respond to user queries. People are already searching for what you offer and are willing to pay for it. Your company's message will be at the top of the search results, so customers don't have to look at the links below.
Another important advantage of such methods of promoting enterprise services is their universality for any type of business. The main thing is that your target audience actively uses the Internet.
Business Process Automation
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Assessing the effectiveness of marketing campaigns in the online environment has become easy. Analytical tools such as UTM tags, invisible code or pixels allow you to determine the source of traffic and understand where customers come from: search engines, social networks or mailings. With this information in hand, you can assess the effectiveness of each promotion channel and decide to abandon the least successful ones.
While it is possible to use internet marketing to attract customers, it should be noted that it is not a perfect solution. There are several problems that companies face:
Due to high demand in the market, advertising can be quite expensive;
The ad may not be noticed due to the use of blockers.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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