Which you should summarize in a simple and evocative sentence
Posted: Sat Jan 18, 2025 8:43 am
1 – The space “above the fold” Let's start with an uncomfortable truth. The home page of the website can be rich in information, dynamic and even spectacular in design and animations. However, if you do not immediately communicate what your target user is looking for, he will close the web page before you even realize it.
For this, you must communicate in the space immediately visible when the page opens, called above the fold , all the most important information. Focus and immediately define which elements create the main difference between your company and your competitors .
This characteristic is called UVP , the mom phone number list unique value proposition , Example: “Yourbiz is the number one agency in international web marketing”. Highlight everything that can be associated with this concept: sentences, images, iconic elements.
Communicate it clearly above the fold and you will see that visitor bounces will decrease significantly. Small but important note: above the fold does not mean the space visible from your monitor, but from the resolutions of the screens that are typically used by users.
For this, you must communicate in the space immediately visible when the page opens, called above the fold , all the most important information. Focus and immediately define which elements create the main difference between your company and your competitors .
This characteristic is called UVP , the mom phone number list unique value proposition , Example: “Yourbiz is the number one agency in international web marketing”. Highlight everything that can be associated with this concept: sentences, images, iconic elements.
Communicate it clearly above the fold and you will see that visitor bounces will decrease significantly. Small but important note: above the fold does not mean the space visible from your monitor, but from the resolutions of the screens that are typically used by users.