Differently from other artisans in the sector.
Posted: Sat Jan 18, 2025 9:03 am
Opening an Online Violin Making School: From $1756 to $18,811 in 2 Months (The Complete Case Study) 1 Result = 3 sales for a turnover of $1756 from November 15th to December 31st 2021. I entered the scene in this context, starting from January 2022. Sofia created the content and I managed the strategy of the entire project as a full stack marketer . Now let's dive into how we conducted the 1st launch of March 2022 , results included, following the steps that Marketers herself uses and teaches in the Marketers Method . Marketers Method: Value The first step? Understanding how to make Sofia's brand perceived
From studying competitors and from Sofia list of luxembourg consumer mobile number list and her family's field experience, we knew that master luthiers are very jealous of their art and rarely share its secrets. So, here are the strengths that Sofia's brand should focus on from here on out: Knowledge shared by 3 consecutive generations (grandfather – father – Sofia) ; 25 years of experience in the workshop; Italian culture (the violin was born in Italy and Cremona is the centre of the world of violin making) ; Open-minded to sharing, not like the typical violin maker jealous of his secrets. At this point, the idea for the content strategy was to simply add some CTAs and some specific formats to the content of Sofia's classic editorial plan, without distorting it too much.
This was done on Instagram and on the Facebook group “Women in Lutherie” (not owned by Sofia, but where she is very well known) dedicated to women luthiers in the USA. To the traditional content in which Sofia showed herself in videos at work on a violin or shared photos of fragments of her personal life (even past) to bring the audience closer, we added specific work scenes . That's how videos like this one were born to showcase the technique that made Sofia famous as “The Glass Lady” at a trade show she attended. This technique, called “Glass Scraper” , then became the protagonist of the first free mini-course with the same name that we created with the aim of acquiring contacts on which to push the main course.
From studying competitors and from Sofia list of luxembourg consumer mobile number list and her family's field experience, we knew that master luthiers are very jealous of their art and rarely share its secrets. So, here are the strengths that Sofia's brand should focus on from here on out: Knowledge shared by 3 consecutive generations (grandfather – father – Sofia) ; 25 years of experience in the workshop; Italian culture (the violin was born in Italy and Cremona is the centre of the world of violin making) ; Open-minded to sharing, not like the typical violin maker jealous of his secrets. At this point, the idea for the content strategy was to simply add some CTAs and some specific formats to the content of Sofia's classic editorial plan, without distorting it too much.
This was done on Instagram and on the Facebook group “Women in Lutherie” (not owned by Sofia, but where she is very well known) dedicated to women luthiers in the USA. To the traditional content in which Sofia showed herself in videos at work on a violin or shared photos of fragments of her personal life (even past) to bring the audience closer, we added specific work scenes . That's how videos like this one were born to showcase the technique that made Sofia famous as “The Glass Lady” at a trade show she attended. This technique, called “Glass Scraper” , then became the protagonist of the first free mini-course with the same name that we created with the aim of acquiring contacts on which to push the main course.