Unobvious Business Trends for 2024
Posted: Sun Jan 19, 2025 3:28 am
Such phenomena include the following:
Social networks may displace search engines from the market
Today, most users prefer social media platforms (for example, TikTok) to search for and buy products. They increasingly turn to video hosting and social networks when searching for information, reviews, and instructions. Text articles are fading into the background.
This opens up new business opportunities: transforming long text articles on websites into engaging videos that solve consumer problems in specific areas. In addition, social commerce helps users instantly find and buy the products they need while staying on the platform.
Hyperpersonalization
By using huge amounts of chinese overseas british data package data and applying AI, companies will be able to provide customers with customized marketing strategies and personalized recommendations. This will significantly increase conversion and improve customer satisfaction. In addition, predictive analytics may become a major trend in 2024. It is likely to be implemented in most mobile applications.
The essence of predictive analytics is to create a unique experience for each user. This approach emphasizes creating product offerings that are tailored to the individual needs of each person.
Content is generated by consumers
Users are becoming active content creators, paying less and less attention to pre-configured interfaces. The new business trend is a dynamic conversational interface that provides content consumers with a unique experience and meets their specific needs at the moment of interaction with an automated service. Companies that actively use analytics can offer clear, automated, and easily customizable tools for dialogue with consumers.
Digitalization is displacing creative marketing
The digitalization of marketing has shifted the focus from creative aspects to sales management using digital tools that are increasingly connected to online. Mobile applications play an important role in data-driven marketing analytics. By identifying customer purchasing patterns, companies can adjust recommendations.
Increasing delivery speed
Increasing the speed of delivery plays an important role in product e-commerce, significantly affecting the Retention Rate. Close attention is paid to meeting the delivery times promised on the website or in the application. For example, according to a study conducted by GFK and Yandex, 39% of Russian respondents indicated the violation of delivery times as the main problem of online stores.
Delivery
Source: shutterstock.com
To increase customer satisfaction, companies are actively using new methods of optimizing deliveries and routing. For example, EAPTEKA, together with the Neti.Mobile team, developed a mobile application for delivery couriers. This led to a reduction in order fulfillment time and ensured control over their execution.
Multichannel is becoming less and less relevant
Multichannel communications are becoming easier. In the past, organizations sought to expand the number of channels for interacting with customers. However, today the main goal is to concentrate customers in a single point of contact where they can receive the highest quality service.
Micro luxury
Prices for goods and services are rising. Therefore, consumers are choosing to save money by choosing more affordable pleasures. The micro-luxury trend is becoming popular. It emphasizes the importance of details. An atmosphere of luxury is created without significant expenses. People avoid large expenses on trips or restaurants, preferring candles, aroma diffusers, premium ice cream or more expensive cosmetics. Customers appreciate stores that understand their needs, which ultimately increases the income of retail companies.
Frequently Asked Questions about Business Trends
Tracking and implementing business trends is the foundation of modern entrepreneurship. It is necessary to learn how to find current trends, evaluate their applicability to a specific area and gradually introduce changes.
Does it make sense to invest in celebrity marketing?
Today, consumers are more negative about traditional advertising that features celebrities.
Why is it important to follow trends?
Correct forecasts help to stand out from the competition. If a company correctly predicts a modern business trend, it will be able to create something unique.
Is it better to niche or combine products?
The merging of small apps into a single ecosystem, known as a super app, is a major business trend for 2023. These platforms offer solutions to several problems at once. However, users face information overload, making it difficult to select, filter, and find what they need. In this regard, specialized, thematic marketplaces have recently reached the peak of popularity
Social networks may displace search engines from the market
Today, most users prefer social media platforms (for example, TikTok) to search for and buy products. They increasingly turn to video hosting and social networks when searching for information, reviews, and instructions. Text articles are fading into the background.
This opens up new business opportunities: transforming long text articles on websites into engaging videos that solve consumer problems in specific areas. In addition, social commerce helps users instantly find and buy the products they need while staying on the platform.
Hyperpersonalization
By using huge amounts of chinese overseas british data package data and applying AI, companies will be able to provide customers with customized marketing strategies and personalized recommendations. This will significantly increase conversion and improve customer satisfaction. In addition, predictive analytics may become a major trend in 2024. It is likely to be implemented in most mobile applications.
The essence of predictive analytics is to create a unique experience for each user. This approach emphasizes creating product offerings that are tailored to the individual needs of each person.
Content is generated by consumers
Users are becoming active content creators, paying less and less attention to pre-configured interfaces. The new business trend is a dynamic conversational interface that provides content consumers with a unique experience and meets their specific needs at the moment of interaction with an automated service. Companies that actively use analytics can offer clear, automated, and easily customizable tools for dialogue with consumers.
Digitalization is displacing creative marketing
The digitalization of marketing has shifted the focus from creative aspects to sales management using digital tools that are increasingly connected to online. Mobile applications play an important role in data-driven marketing analytics. By identifying customer purchasing patterns, companies can adjust recommendations.
Increasing delivery speed
Increasing the speed of delivery plays an important role in product e-commerce, significantly affecting the Retention Rate. Close attention is paid to meeting the delivery times promised on the website or in the application. For example, according to a study conducted by GFK and Yandex, 39% of Russian respondents indicated the violation of delivery times as the main problem of online stores.
Delivery
Source: shutterstock.com
To increase customer satisfaction, companies are actively using new methods of optimizing deliveries and routing. For example, EAPTEKA, together with the Neti.Mobile team, developed a mobile application for delivery couriers. This led to a reduction in order fulfillment time and ensured control over their execution.
Multichannel is becoming less and less relevant
Multichannel communications are becoming easier. In the past, organizations sought to expand the number of channels for interacting with customers. However, today the main goal is to concentrate customers in a single point of contact where they can receive the highest quality service.
Micro luxury
Prices for goods and services are rising. Therefore, consumers are choosing to save money by choosing more affordable pleasures. The micro-luxury trend is becoming popular. It emphasizes the importance of details. An atmosphere of luxury is created without significant expenses. People avoid large expenses on trips or restaurants, preferring candles, aroma diffusers, premium ice cream or more expensive cosmetics. Customers appreciate stores that understand their needs, which ultimately increases the income of retail companies.
Frequently Asked Questions about Business Trends
Tracking and implementing business trends is the foundation of modern entrepreneurship. It is necessary to learn how to find current trends, evaluate their applicability to a specific area and gradually introduce changes.
Does it make sense to invest in celebrity marketing?
Today, consumers are more negative about traditional advertising that features celebrities.
Why is it important to follow trends?
Correct forecasts help to stand out from the competition. If a company correctly predicts a modern business trend, it will be able to create something unique.
Is it better to niche or combine products?
The merging of small apps into a single ecosystem, known as a super app, is a major business trend for 2023. These platforms offer solutions to several problems at once. However, users face information overload, making it difficult to select, filter, and find what they need. In this regard, specialized, thematic marketplaces have recently reached the peak of popularity