Facebook and its degree of responsibility in the face of all these changes
Posted: Sun Jan 19, 2025 3:53 am
After what happened with Cambridge Analytica, Zuckerberg will have to be especially careful in the way he collects information from his millions of users. At the same time, this will have repercussions on the Digital Marketing plans of many brands, for several reasons:
1. Access via this network: a large number of third-party sites allow users to log into their websites and applications using their account. When doing so, the system asks for certain data, including their email address and contact list. Since this information is sensitive, the system of this network must change to protect the user's data.
That is, the next step will be full communication between the brands and the team of this network, to determine the following:
– Access to third-party sites with the least amount of information possible. To this end, a clear agreement must be reached on the quality and quantity of data requested. In some cases, an email address, for example, may be sufficient.
– Greater clarity in terms and conditions, which basically means ensuring that use chile mobile phone number list r information will not be used for any purpose without the user’s express permission.
The main objective of these actions will be directly reflected in three main aspects:
2. Greater trust in this social network: users will immediately perceive it as a trustworthy entity concerned with keeping its subscribers' data safe. It may take some time for this aspect to improve, after recent events, but it is still possible.
3. A positive impact on companies' marketing strategies and their reputation in general: thanks to a greater concern for the care of their visitors' information, the plans they undertake will have a greater chance of success.
4. User perception: Using a safer Internet in all aspects will lead to greater trust in networks and brands. In short, this will make everyone win and strengthen relationships between them.
Social media and its changes will always affect companies' marketing plans, as these media are currently essential to reach large audiences. Therefore, study the subject thoroughly to make the changes you consider necessary and ensure that your followers feel safe when downloading your applications or registering on your page.
1. Access via this network: a large number of third-party sites allow users to log into their websites and applications using their account. When doing so, the system asks for certain data, including their email address and contact list. Since this information is sensitive, the system of this network must change to protect the user's data.
That is, the next step will be full communication between the brands and the team of this network, to determine the following:
– Access to third-party sites with the least amount of information possible. To this end, a clear agreement must be reached on the quality and quantity of data requested. In some cases, an email address, for example, may be sufficient.
– Greater clarity in terms and conditions, which basically means ensuring that use chile mobile phone number list r information will not be used for any purpose without the user’s express permission.
The main objective of these actions will be directly reflected in three main aspects:
2. Greater trust in this social network: users will immediately perceive it as a trustworthy entity concerned with keeping its subscribers' data safe. It may take some time for this aspect to improve, after recent events, but it is still possible.
3. A positive impact on companies' marketing strategies and their reputation in general: thanks to a greater concern for the care of their visitors' information, the plans they undertake will have a greater chance of success.
4. User perception: Using a safer Internet in all aspects will lead to greater trust in networks and brands. In short, this will make everyone win and strengthen relationships between them.
Social media and its changes will always affect companies' marketing plans, as these media are currently essential to reach large audiences. Therefore, study the subject thoroughly to make the changes you consider necessary and ensure that your followers feel safe when downloading your applications or registering on your page.