What Are the Types of Marketing Analytics?
Posted: Sun Jan 19, 2025 4:03 am
Descriptive Analysis
Descriptive analysis is the most commonly used, as it provides an overview of the company's current situation and how things are being done. It involves taking historical data and describing the situation. In this way, success stories and issues that can still be worked on further can be identified and detected.
To carry out this analysis, you can use business indicators to get a real philippines business email list view. For example, you can analyse the number of people who visited your website during a certain period. Then, you can present it in the form of a graph or infographic.
Predictive Analysis
Predictive analysis seeks to find patterns, models or trends that help predict what may happen in the future of a company's campaign. Its objective is to help you understand how the company's environment and the company itself may evolve.
Knowing what will—or could—happen allows you to create contingency plans and improve strategies in advance. You may be wondering how to know the future. Well, the answer is simple: mathematical methods of statistics or machine learning.
The question you need to keep in mind while doing this analysis is: what will happen? This will help you to direct your study of the topic and know, for example, how many sales your company will make next month.
Prescriptive Analytics
If you want to optimize your resources and achieve high operational efficiency, this analysis is essential. It analyzes the data, evaluates the options and chooses the most suitable ones through simulation and optimization.
With this analysis, you will discover what needs to happen in your company or strategy to achieve good results. This way, you can take advantage of the information you have available to get the most out of it.
Descriptive analysis is the most commonly used, as it provides an overview of the company's current situation and how things are being done. It involves taking historical data and describing the situation. In this way, success stories and issues that can still be worked on further can be identified and detected.
To carry out this analysis, you can use business indicators to get a real philippines business email list view. For example, you can analyse the number of people who visited your website during a certain period. Then, you can present it in the form of a graph or infographic.
Predictive Analysis
Predictive analysis seeks to find patterns, models or trends that help predict what may happen in the future of a company's campaign. Its objective is to help you understand how the company's environment and the company itself may evolve.
Knowing what will—or could—happen allows you to create contingency plans and improve strategies in advance. You may be wondering how to know the future. Well, the answer is simple: mathematical methods of statistics or machine learning.
The question you need to keep in mind while doing this analysis is: what will happen? This will help you to direct your study of the topic and know, for example, how many sales your company will make next month.
Prescriptive Analytics
If you want to optimize your resources and achieve high operational efficiency, this analysis is essential. It analyzes the data, evaluates the options and chooses the most suitable ones through simulation and optimization.
With this analysis, you will discover what needs to happen in your company or strategy to achieve good results. This way, you can take advantage of the information you have available to get the most out of it.