Let's talk about Market Segmentation

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Market segmentation refers to the process of dividing the target audience (or ideal consumer) into smaller groups that, in turn, share certain characteristics.

This division allows companies, brands and businesses to personalize the messages they send to their audiences with greater skill and judgment. Segmenting markets is a key point in your marketing strategy, as it allows you to optimize the investments you make.

Namely, market segmentation allows:

identify the needs of the target audience;
implement personalized marketing actions for the buyer persona;
gain profitability, with communications tailored to the recipient and motivation;
improve conversion rates ;
increase customer loyalty
reduce costs by identifying the right niches that the company needs to target.
To learn more about market segmentation as a strategy, you can syria business email list watch this video from EBC Academia, the banking and business school with the most years of experience in Mexico. You can complement the information in this article with graphics and audiovisual content.

Types of Market Segmentation
There are four general types or ways of segmenting markets. The preference for one or the other depends, in each case, on the sector and the industry, for example; also on the final objectives pursued with the segmentation. Let's see what these types are.

Geographic segmentation
It involves segmenting the market according to certain geographic dimensions; for example: by cities, countries, localities, climates, etc.

Demographic segmentation
For this type of segmentation, population characteristics such as gender, education levels, professions, nationality or religion are taken into account. Audiences can also be valued by number of children, urban or rural lifestyle, type and use of vehicles, among other options.