How Does a Community Manager Help Your Company?
Posted: Sun Jan 19, 2025 4:28 am
A community manager can bring a great number of benefits and improvements to your company's marketing:
Optimize content distribution. Social networks demand a high rate of publication. A community manager, in addition to scheduling publications in advance, ensures that they are of high quality to generate an impact on the audience.
Increase audience affinity. Social media allows you to engage with your audience, which in turn impacts your website traffic. When you offer relevant content and implement a good lead generation strategy , you can significantly increase sales opportunities.
Evaluate results and optimize marketing actions. One of the tasks vietnam business email list of a community manager is to evaluate, through indicators and metrics, how campaigns are performing and the effectiveness of digital content published within the framework of a marketing strategy.
Increase brand reach. Through well-targeted campaigns and targeted actions, a community manager can significantly expand the reach of your content and the visibility of your brand on the web.
Community Manager KPIs
These are the main metrics and the most important indicators that a community manager must evaluate to understand the performance of their digital marketing actions.
Reach. This refers to the number of people who have seen the social media post on their screen.
Conversions. Refers to the actions you want users to take.
Average duration. This is the average time a user spends visiting a website or watching a video.
Engagement. This is the percentage of user interaction with content published on social networks (videos, images, links, notes, etc.).
Followers. This is the number of people who follow the company's social media account.
Impressions. This refers to the number of times a post is displayed in users’ feeds.
Frequency. This is the number of times a user has performed an action on the same post.
Interaction. These are the actions that users take when reacting to content they have viewed. These can be likes, comments, clicks, shares, viewing stories.
Leads. Number of people who shared their contact information with the company.
Mentions: Actions that other users perform referring to the brand.
Bounce rate. This rate indicates the percentage of people who leave a website after entering only one page.
Viewing time. This is the average amount of time that users spend viewing a given piece of content.
Web visits. Total number of visits a website receives.
Optimize content distribution. Social networks demand a high rate of publication. A community manager, in addition to scheduling publications in advance, ensures that they are of high quality to generate an impact on the audience.
Increase audience affinity. Social media allows you to engage with your audience, which in turn impacts your website traffic. When you offer relevant content and implement a good lead generation strategy , you can significantly increase sales opportunities.
Evaluate results and optimize marketing actions. One of the tasks vietnam business email list of a community manager is to evaluate, through indicators and metrics, how campaigns are performing and the effectiveness of digital content published within the framework of a marketing strategy.
Increase brand reach. Through well-targeted campaigns and targeted actions, a community manager can significantly expand the reach of your content and the visibility of your brand on the web.
Community Manager KPIs
These are the main metrics and the most important indicators that a community manager must evaluate to understand the performance of their digital marketing actions.
Reach. This refers to the number of people who have seen the social media post on their screen.
Conversions. Refers to the actions you want users to take.
Average duration. This is the average time a user spends visiting a website or watching a video.
Engagement. This is the percentage of user interaction with content published on social networks (videos, images, links, notes, etc.).
Followers. This is the number of people who follow the company's social media account.
Impressions. This refers to the number of times a post is displayed in users’ feeds.
Frequency. This is the number of times a user has performed an action on the same post.
Interaction. These are the actions that users take when reacting to content they have viewed. These can be likes, comments, clicks, shares, viewing stories.
Leads. Number of people who shared their contact information with the company.
Mentions: Actions that other users perform referring to the brand.
Bounce rate. This rate indicates the percentage of people who leave a website after entering only one page.
Viewing time. This is the average amount of time that users spend viewing a given piece of content.
Web visits. Total number of visits a website receives.