According to the 2023 State of B2B Software Reviews report
Posted: Sun Jan 19, 2025 4:41 am
Aside from that, you’ll be able to anticipate your prospects’ needs, thanks to data-driven insights gathered by the software analytics, and tailor your offerings to fit their expectations with accuracy. This will help better nurture leads and result in desired conversions down the line.
Hopefully, after reading this article, you’re not just aware of the immense benefits of B2B software integration but also inspired to embark on this transformative journey. At the end of the day, this integration is not just an upgrade to your system, it’s an investment in your business’s longevity and prosperity. Research continually shows that the B2B buying journey is complex and lengthy. According to The B2B Future Shopper Report 2023, it’s also highly frustrating for 46% of global B2B buyers — especially when conducting purchases online.
With this in mind, it doesn’t come as a surprise that seven out of ten B2B buyers rely on social proof during the consideration stage of the buyer’s journey and that 94% have used online reviews to evaluate potential solutions. But chances are, your business already uses social proof to attract and convert new customers. So, the question isn’t whether you should include trust-building elements on your web pages to boost conversions. Instead, it’s how to stay fresh, reliable, and relevant in the era of (almost) unlimited choices.
Here are the best tips for how to social-proof your brand in 2023 and beyond.
Understand What Info B2B Buyers Look for When Evaluating Solutions
One of the essential prerequisites of using social proof to the maximum of its potential is understanding what kind of information B2B buyers look for when evaluating products and services.
:
68% of professional consumers want to know about product quality;
62% are interested in learning about a solution’s ease of use;
53% prioritize cost-effectiveness; and
53% want to invest in solutions that offer the highest level of security.
Additionally, B2B buyers care about customer support, integration capabilities, implementation time and ease, reporting and analytics, and ROI.
Considering this data, it’s easy to see what kinds of social bolivia cell phone number database proof you should highlight on your website to present visitors with reliable and relevant information. When sharing testimonials and customer feedback, prioritize examples that address the factors mentioned above and try to show off a breadth of information regarding the varied benefits of your offer.
One of the best ways to do this is to utilize social proof that addresses super-specific product/solution benefits.
For example, if you look at the Aura homepage, you’ll notice that the brand chooses what reviews to highlight based on the outcomes mentioned in the customer feedback. Each of the testimonials mentions either a percentage increase in sales, an improvement in ROI, or even specific AI strategies offered through the software’s capabilities.
This approach can also be seen in SurveySensum and various other Qualtrics alternatives, which emphasize customer success stories to showcase their effectiveness and distinct features.
Social Proof Your Brand
Learn Whom Your Audience Trusts
The second key to earning your target audience’s trust is knowing what sources they will consult during their buyer’s journey to evaluate your solution’s fit for their needs.
Hopefully, after reading this article, you’re not just aware of the immense benefits of B2B software integration but also inspired to embark on this transformative journey. At the end of the day, this integration is not just an upgrade to your system, it’s an investment in your business’s longevity and prosperity. Research continually shows that the B2B buying journey is complex and lengthy. According to The B2B Future Shopper Report 2023, it’s also highly frustrating for 46% of global B2B buyers — especially when conducting purchases online.
With this in mind, it doesn’t come as a surprise that seven out of ten B2B buyers rely on social proof during the consideration stage of the buyer’s journey and that 94% have used online reviews to evaluate potential solutions. But chances are, your business already uses social proof to attract and convert new customers. So, the question isn’t whether you should include trust-building elements on your web pages to boost conversions. Instead, it’s how to stay fresh, reliable, and relevant in the era of (almost) unlimited choices.
Here are the best tips for how to social-proof your brand in 2023 and beyond.
Understand What Info B2B Buyers Look for When Evaluating Solutions
One of the essential prerequisites of using social proof to the maximum of its potential is understanding what kind of information B2B buyers look for when evaluating products and services.
:
68% of professional consumers want to know about product quality;
62% are interested in learning about a solution’s ease of use;
53% prioritize cost-effectiveness; and
53% want to invest in solutions that offer the highest level of security.
Additionally, B2B buyers care about customer support, integration capabilities, implementation time and ease, reporting and analytics, and ROI.
Considering this data, it’s easy to see what kinds of social bolivia cell phone number database proof you should highlight on your website to present visitors with reliable and relevant information. When sharing testimonials and customer feedback, prioritize examples that address the factors mentioned above and try to show off a breadth of information regarding the varied benefits of your offer.
One of the best ways to do this is to utilize social proof that addresses super-specific product/solution benefits.
For example, if you look at the Aura homepage, you’ll notice that the brand chooses what reviews to highlight based on the outcomes mentioned in the customer feedback. Each of the testimonials mentions either a percentage increase in sales, an improvement in ROI, or even specific AI strategies offered through the software’s capabilities.
This approach can also be seen in SurveySensum and various other Qualtrics alternatives, which emphasize customer success stories to showcase their effectiveness and distinct features.
Social Proof Your Brand
Learn Whom Your Audience Trusts
The second key to earning your target audience’s trust is knowing what sources they will consult during their buyer’s journey to evaluate your solution’s fit for their needs.