Traditional constant, digital on the rise
Posted: Sun Jan 19, 2025 4:42 am
Optimistic advertising growth : The data confirms that in 2023, and probably in 2024, the annual growth of advertising investments will be between 5% and 11%. Much lower than in past years. Yet, considering a longer-term average, the forecasts depict a less obscure trend that exceeds 13% against 16% between 2014 and 2019.
: If we want to analyze traditional advertising investment south africa consumer mobile number list (television, offline) and digital separately, the evolution is clear. Since 2014, traditional spending has remained almost the same and is expected to remain so until 2027, including slight depressions. Digital spending, on the other hand, has never stopped. Today it stands at around 65% and until 2027 it will dominate 73% of each brand's investment portfolio.
Video Ads Will Dominate : Against every other offline format, but also among online ones, video used as digital ad creative will be the number one in terms of effectiveness. By 2027, the global revenue generated by video is expected to be 75% higher than the revenue in 2022.
Creativity for Growth: How to Optimize Social Strategies to Increase Profits
This is what we learned at the Meta Marketers event (6 lessons on ads and content) 2
Generating profit online means, today and tomorrow more than ever, generating a relationship , worth living, between brands and their respective audiences.
To achieve this, the key is to have the mastery and resourcefulness to invest in the full breadth of content that the Meta ecosystem offers.
Here's why, and above all how:
: If we want to analyze traditional advertising investment south africa consumer mobile number list (television, offline) and digital separately, the evolution is clear. Since 2014, traditional spending has remained almost the same and is expected to remain so until 2027, including slight depressions. Digital spending, on the other hand, has never stopped. Today it stands at around 65% and until 2027 it will dominate 73% of each brand's investment portfolio.
Video Ads Will Dominate : Against every other offline format, but also among online ones, video used as digital ad creative will be the number one in terms of effectiveness. By 2027, the global revenue generated by video is expected to be 75% higher than the revenue in 2022.
Creativity for Growth: How to Optimize Social Strategies to Increase Profits
This is what we learned at the Meta Marketers event (6 lessons on ads and content) 2
Generating profit online means, today and tomorrow more than ever, generating a relationship , worth living, between brands and their respective audiences.
To achieve this, the key is to have the mastery and resourcefulness to invest in the full breadth of content that the Meta ecosystem offers.
Here's why, and above all how: