CLIPPINGS IN DIGITAL PRESS INCREASE THEIR VALUE OVER TRADITIONAL MEDIA
Posted: Sun Jan 19, 2025 5:23 am
Online media is becoming increasingly important within the general media, as reflected in the data on circulation (unique users) and audience (visits). What initially emerged as the little sister of the already established print media has grown to surpass, in some cases, the newspapers they complemented. Today, many of these digital media have independent editorial teams and their own content.
Aware of this change, Press Cutting Service focuses bc data indonesia part of its services on the exhaustive search for clippings in digital media in the same way that it collects information from the paper press. And even though companies still consider that it is more valuable to appear in traditional written media, the reality is that, depending on the publication in question, more readers can be reached in the online versions. A trend that will continue to grow in the future.
«Due to the current ease of access to new technologies, a continuous growth in the reading of digital media is expected, with the consequent revaluation of online press clippings», confirms Javier Caballero, director of the Reading Department at Press Cutting Service. He adds: «This is the reason why we attach great importance to monitoring the digital press. We continually incorporate search engines with powerful detection filters to find the news of each of our clients».
Aware of this change, Press Cutting Service focuses bc data indonesia part of its services on the exhaustive search for clippings in digital media in the same way that it collects information from the paper press. And even though companies still consider that it is more valuable to appear in traditional written media, the reality is that, depending on the publication in question, more readers can be reached in the online versions. A trend that will continue to grow in the future.
«Due to the current ease of access to new technologies, a continuous growth in the reading of digital media is expected, with the consequent revaluation of online press clippings», confirms Javier Caballero, director of the Reading Department at Press Cutting Service. He adds: «This is the reason why we attach great importance to monitoring the digital press. We continually incorporate search engines with powerful detection filters to find the news of each of our clients».