Give a Platform to Credible Voices
Posted: Sun Jan 19, 2025 5:25 am
When doing this, you can employ as much creativity as you wish. However, to ensure that web visitors instantly notice elements testifying to your brand’s credibility, try to position trust-building elements in highly visible places.
For instance, knowing that web users spend 57% of their browsing time looking at the first screenful of a page, the ideal spot to show off reviews and ratings is in this area. This is what Dress Forms USA does with a Reviews flyout on its homepage. The flyout acts as an attention-grabbing and engaging element that perfectly supports the brand’s claim of being the #1 rated professional dress form used and trusted by the biggest names in fashion.
Social Proof Your Brand
The second way to enhance the ability of social proof to position your business as the best choice in your industry is to feature voices your audience already trusts.
Seeing that B2B buyers consider industry experts to be highly trustworthy (and this is true for young B2C consumers as well), it’s not a bad idea to use your online presence as a platform for featuring credible industry voices in a way that will support your claims. This can be achieved through UGC or direct collaborations like interviews and webinars.
For a great example of how to do this, check out the Digestive Warrior homepage. You’ll see that the brand uses the My Passion Is Education section of the landing page to highlight interviews with influential doctors, scientists, and health influencers to present web visitors with the latest information on digestive health coming from sources seen as authorities in an otherwise low-trust industry.
Social Proof Your Brand
An easier way to do this is to supplement featured testimonials with information about their author. For instance, the B2B brand Flock knows that its audience wants a team collaboration solution that works for a successful organization. That is why each review shown on the brand’s homepage includes the position and workplace of its author.
Know That Great Social Proof Can Come From Anywhere
Another important thing you should keep in mind when choosing social proof that will elevate your brand’s trustworthiness is that you don’t have to opt for traditional testimonial formats to show your target brazil cell phone number database audience that they can rely on your business to solve their pain points.
Yes, reviews and ratings are a great way to start. However, more organic formats will automatically be more effective — especially as 81% of consumers worry about fake reviews.
With this in mind, explore alternative types of social proof to feature on your website.
For example, check out the Smash.vc homepage. You’ll see that the Who We Are section includes a screenshot of a conversation between the brand’s founder and David Heinemeier Hansson, an industry expert with almost half a million Twitter/X subscribers. What’s great about this uncommon approach to building trust is that it features an organic interaction — far more authentic than any customer review or testimonial the brand could have chosen to feature on its site.
User-generated content and case studies are also excellent social proof formats you can use in your online presence. Especially if you enrich them with real-world data regarding the results your solutions can deliver. After all, that’s what B2B buyers want to see in the first place.
Create Community-Driven Forms and Resources
Lastly, don’t underestimate the power of communities and professional networks.
In fact, some of the best examples of fresh and relevant social proof come from community-created resources and knowledge bases.
For instance, knowing that web users spend 57% of their browsing time looking at the first screenful of a page, the ideal spot to show off reviews and ratings is in this area. This is what Dress Forms USA does with a Reviews flyout on its homepage. The flyout acts as an attention-grabbing and engaging element that perfectly supports the brand’s claim of being the #1 rated professional dress form used and trusted by the biggest names in fashion.
Social Proof Your Brand
The second way to enhance the ability of social proof to position your business as the best choice in your industry is to feature voices your audience already trusts.
Seeing that B2B buyers consider industry experts to be highly trustworthy (and this is true for young B2C consumers as well), it’s not a bad idea to use your online presence as a platform for featuring credible industry voices in a way that will support your claims. This can be achieved through UGC or direct collaborations like interviews and webinars.
For a great example of how to do this, check out the Digestive Warrior homepage. You’ll see that the brand uses the My Passion Is Education section of the landing page to highlight interviews with influential doctors, scientists, and health influencers to present web visitors with the latest information on digestive health coming from sources seen as authorities in an otherwise low-trust industry.
Social Proof Your Brand
An easier way to do this is to supplement featured testimonials with information about their author. For instance, the B2B brand Flock knows that its audience wants a team collaboration solution that works for a successful organization. That is why each review shown on the brand’s homepage includes the position and workplace of its author.
Know That Great Social Proof Can Come From Anywhere
Another important thing you should keep in mind when choosing social proof that will elevate your brand’s trustworthiness is that you don’t have to opt for traditional testimonial formats to show your target brazil cell phone number database audience that they can rely on your business to solve their pain points.
Yes, reviews and ratings are a great way to start. However, more organic formats will automatically be more effective — especially as 81% of consumers worry about fake reviews.
With this in mind, explore alternative types of social proof to feature on your website.
For example, check out the Smash.vc homepage. You’ll see that the Who We Are section includes a screenshot of a conversation between the brand’s founder and David Heinemeier Hansson, an industry expert with almost half a million Twitter/X subscribers. What’s great about this uncommon approach to building trust is that it features an organic interaction — far more authentic than any customer review or testimonial the brand could have chosen to feature on its site.
User-generated content and case studies are also excellent social proof formats you can use in your online presence. Especially if you enrich them with real-world data regarding the results your solutions can deliver. After all, that’s what B2B buyers want to see in the first place.
Create Community-Driven Forms and Resources
Lastly, don’t underestimate the power of communities and professional networks.
In fact, some of the best examples of fresh and relevant social proof come from community-created resources and knowledge bases.