For a great example, check out the
Posted: Sun Jan 19, 2025 6:09 am
Target market: B2B, B2C
Offered services: Sales, Marketing, Lead Generation, Customer Support, Content Management
Target industries: Logistics, IT, Tech, Education, Internet Services
Key Advantages:
Experience-based strategies combined with innovative technologies for optimal results
Hybrid and remote working teams, ensuring both flexibility and peak performance
The iStrive platform: an all-in-one business tool offering a suite of enterprise management solutions
Alternatively, you can take things up a notch with behind-the-scenes content.
Atoms Instagram page. You’ll see that the brand is cameroon cell phone number database very vocal about its humble origins, showing how its first lasts were made and how the founders had people come to a basement space to check out samples and discuss collaborations. This approach may not be every organization’s first choice. However, it does an exceptional job of differentiating Atoms from its competitors — particularly from huge brands that release dozens of new products every week without having the slightest clue about who those products are made by and how consumers interact with them in the real world.
Finally, as you endeavor to humanize your brand by spotlighting your team, don’t forget that you can effectively combine this strategy with content marketing and get great results.
In 2022, Edelman discovered that 58% of young consumers find brand technical experts the most credible brand spokespeople. So, by pointing out who your content was written by, like Eachnight did in its Best Adjustable Beds of 2023 blog post, you can drive brand credibility and more. Adopting this tactic can also ensure that your organization is an approachable authority consumers can trust to have their best interest at heart.
One of the biggest mistakes businesses make when trying to convert customers is presenting their products in an ideal light.
Sure, guaranteeing that your audience understands the value offered by your solutions is crucial for making sales. But if you want your organization to be long-lived, you also need to prioritize converting customers who are a good fit for your business. That way, you’ll be able to deliver a top-notch customer experience, boost customer loyalty, and maximize your customer lifetime value.
With this in mind, you must practice complete authenticity when composing product and service descriptions. And that authenticity should include all aspects of being a human-led brand, including any potential shortcomings. In other words, don’t attempt to present your solution as the only possible answer to a customer pain point. Instead, do your best to point out who will benefit the most.
Offered services: Sales, Marketing, Lead Generation, Customer Support, Content Management
Target industries: Logistics, IT, Tech, Education, Internet Services
Key Advantages:
Experience-based strategies combined with innovative technologies for optimal results
Hybrid and remote working teams, ensuring both flexibility and peak performance
The iStrive platform: an all-in-one business tool offering a suite of enterprise management solutions
Alternatively, you can take things up a notch with behind-the-scenes content.
Atoms Instagram page. You’ll see that the brand is cameroon cell phone number database very vocal about its humble origins, showing how its first lasts were made and how the founders had people come to a basement space to check out samples and discuss collaborations. This approach may not be every organization’s first choice. However, it does an exceptional job of differentiating Atoms from its competitors — particularly from huge brands that release dozens of new products every week without having the slightest clue about who those products are made by and how consumers interact with them in the real world.
Finally, as you endeavor to humanize your brand by spotlighting your team, don’t forget that you can effectively combine this strategy with content marketing and get great results.
In 2022, Edelman discovered that 58% of young consumers find brand technical experts the most credible brand spokespeople. So, by pointing out who your content was written by, like Eachnight did in its Best Adjustable Beds of 2023 blog post, you can drive brand credibility and more. Adopting this tactic can also ensure that your organization is an approachable authority consumers can trust to have their best interest at heart.
One of the biggest mistakes businesses make when trying to convert customers is presenting their products in an ideal light.
Sure, guaranteeing that your audience understands the value offered by your solutions is crucial for making sales. But if you want your organization to be long-lived, you also need to prioritize converting customers who are a good fit for your business. That way, you’ll be able to deliver a top-notch customer experience, boost customer loyalty, and maximize your customer lifetime value.
With this in mind, you must practice complete authenticity when composing product and service descriptions. And that authenticity should include all aspects of being a human-led brand, including any potential shortcomings. In other words, don’t attempt to present your solution as the only possible answer to a customer pain point. Instead, do your best to point out who will benefit the most.