How to Host a Successful Webinar for Capture

[shishir.seoexpert1]

This is why TikTok and Twitch are becoming central platforms in the candidates' strategies. To this end, the campaigns are also trying to create other innovative formats and tools. In 2017, Marine Le Pen's activists launched a video game inspired by Pokémon, and Jean-Luc Mélenchon's launched the video game Fiscal Kombat. In 2022, the candidate launched an activist social network called Action Populaire . Media consumption, audience strategy and visibility of issues: new digital formats to inform Faced with increasingly fragmented media consumption , traditional players are seeking to diversify their offering by investing in digital territories.


The Twitch platform has become, among other things, the argentina phone number library preferred terrain of Samuel Étienne, who, alongside Alix Bouilhaguet , offers with the program “20h22” a digital variation of the eponymous show by Anne-Sophie Lapix on France 2. Far from the linear audience results, these live shows, which have so far hosted Anne Hidalgo, Marine Le Pen, Éric Zemmour and Valérie Pécresse, have still accumulated more than 260 thousand views. For its part, INA has launched its political program “ ADN ” on its website INA.fr and social networks since mid-March .


Each day, this long format highlights a candidate in the presidential election by drawing their political DNA, through archive images to which they react, all guided by the voice of journalist Patrick Cohen. The newspaper Libération is diving into the deep end of political podcasts with Lybélisée , an audio format where Jean-Mathieu Pernin talks with journalists, readers and listeners on major current affairs through the prism of elections. The “ pure players ” are investing in platforms to reconcile young people with politics. One of the key examples is that of “ HugoDécrypte ”, a reference for information broadcast on multiple platforms on TikTok .