How to influence the display of a snippet in Google or Yandex?
Posted: Sun Jan 19, 2025 6:54 am
Description and Title are different tags. Never use the title of a page as a description. Avoid using long descriptions so that they are displayed in full in the search results. Google's description length is 150 characters, while Yandex's is up to 240 characters. It is better not to use search phrases in direct entry inside the description. Yes, you can add keywords to the tag, but the main thing is no spam.
You can't do this directly. After all, snippets in search engines are formed list of ecuador whatsapp phone numbers automatically. But you can indirectly influence the display of the snippet if the page uses structured data. Mark the type of information on it and strive to ensure that the content is truly expert and useful. A beautiful snippet will form itself over time.
How to Optimize a Snippet to Increase CTR To increase the CTR of a snippet, first implement semantic page layout. This way, your site content will be best represented in Google and Yandex search results. Even if you don’t get into the extended snippets, search engines will still better understand the content of your site globally. Semantic layout of pages is mandatory not only for informational, but also for commercial sites.
You can't do this directly. After all, snippets in search engines are formed list of ecuador whatsapp phone numbers automatically. But you can indirectly influence the display of the snippet if the page uses structured data. Mark the type of information on it and strive to ensure that the content is truly expert and useful. A beautiful snippet will form itself over time.
How to Optimize a Snippet to Increase CTR To increase the CTR of a snippet, first implement semantic page layout. This way, your site content will be best represented in Google and Yandex search results. Even if you don’t get into the extended snippets, search engines will still better understand the content of your site globally. Semantic layout of pages is mandatory not only for informational, but also for commercial sites.