Alexander Belov project manager TexTerra Eight
Posted: Sun Jan 19, 2025 7:30 am
The number 125 in the control sample was replaced with the corresponding emoji The overall drop was 5%, although the data varied across devices. On desktop, the drop was minus 4%, and on mobile devices – 9%! A prominent description with emojis dropped traffic to the page Why it didn't work: Since descriptions do not directly affect the page's position in the search results, the reason for the drop was solely user behavior.
Probably, in this area (real estate), the presence of emoji was list of estonia whatsapp phone numbers considered an indicator of "unprofessionalism" and "frivolity." Emoji also made it difficult to read information from the description. In other areas, the results could have been different - depending on the expectations of users and competitors. It all depends on the specific project. For example, when promoting the site "Aromatic World", we, on the contrary, brought out prices and emojis in the meta descriptions - and the traffic grows.
Removed SEO texts from category pages Result: minus 4% traffic. Why it might work: We are talking about the so-called landing texts - which are located at the bottom of the page, under the main content. They are usually written in small print - because people don't read them anyway. These texts with keywords are intended for search robots.
Probably, in this area (real estate), the presence of emoji was list of estonia whatsapp phone numbers considered an indicator of "unprofessionalism" and "frivolity." Emoji also made it difficult to read information from the description. In other areas, the results could have been different - depending on the expectations of users and competitors. It all depends on the specific project. For example, when promoting the site "Aromatic World", we, on the contrary, brought out prices and emojis in the meta descriptions - and the traffic grows.
Removed SEO texts from category pages Result: minus 4% traffic. Why it might work: We are talking about the so-called landing texts - which are located at the bottom of the page, under the main content. They are usually written in small print - because people don't read them anyway. These texts with keywords are intended for search robots.