What you should demand from your B2B marketing agency now

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One of the biggest challenges for any company is reaching its consumers. In the digital world, this challenge is even greater, since it is the user who decides what they want to see and we must be able to show it to them.

In the current digital transformation landscape, and taking into account the immaturity of companies' marketing teams (especially in the industrial and technological sectors), many firms need to hire a B2B marketing agency to accompany us on the path of digitalization of marketing and sales and help us achieve the desired visibility and guide those visits through the conversion funnel.

Whether you are working or simply considering hiring a marketing agency to belgium email list help you with your strategy, you will surely have many questions about how to work with an external B2B marketing team , which could be summarized as follows:

What exactly do I need my B2B agency to do for me?
What services should you be able to provide me?
To help you understand what you can and cannot ask of a digital agency, here are a series of guidelines that you should demand from your B2B marketing agency, or any other agency you are going to collaborate with. Make sure you are both doing it right!

“Your B2B marketing agency will accompany you on the path to digitalization of marketing and sales”
What you should demand from your B2B marketing agency right now


Effective creativity
To capture the attention of the market and potential customers, you will need a team of people who know how to effectively use their creative skills. The creative approach in marketing can lead to the success or failure of a campaign, so it is crucial to implement effective strategies to attract more customers .



Knowledge of technologies and trends
Digital marketing trends and tools are constantly changing and almost unpredictable, so for your company to position itself in the online market, you must have professionals capable of adapting to these changes, researching them and even anticipating them, with the aim of improving their proposal and their work methodology.

Proven working method
Your B2B marketing agency should have a proven working method. How many projects have they tested it on? Have they worked with companies similar to yours? What results have they achieved? They should be able to provide measurable results that support their problem solving.



Don't miss our RoadMap! The personalized roadmap with the essential marketing actions to achieve results



Sincerity
Your marketing agency must be honest about the expected results regarding your objectives. Do not trust those that promise you exceptional results in a short period of time, because online positioning and digital marketing tasks take time to execute and achieve.

Specialization
Find out what your agency needs and look for an agency that is specialized in your problems and needs, but that takes into account and has experience in all digital marketing channels. You can also focus on companies that are related to your sector or area of ​​activity , which will better understand the characteristics of your market and have experience with companies similar to yours.



What services should my B2B agency provide me?


1. Know your buyers
According to the North American agency The Mx Group , agencies that regularly conduct research on their clients and create and use elements such as profiles of their buyer personas, purchase journeys and content maps, “will better understand how to reach decision makers in a meaningful way.” “Your agency should not only know what makes your products attractive, it should be able to capture the decision criteria, barriers and purchasing processes that stand between your organization and the sale,” they point out.

“Your agency [...] should be able to capture the decision criteria, barriers and purchasing processes that stand between your organization and the sale” - The MX Group
2. Monitoring and data analysis
An effective digital marketing and inbound marketing strategy is based on constant measurement and analysis of results. Your B2B agency should provide you with key data that will help you understand the status of your strategy and detect points for improvement in time. Some essential data that your reports should contain: attraction data, conversion data, sales opportunities , email marketing results, etc.



3. Improvements in the conversion funnel
One of the key areas where your B2B marketing agency should support you is your conversion funnel. This means that your digital partner should provide you with the tools and actions necessary to improve your conversion data and drive users through an agile and effective purchasing process.



4. Improvement initiatives
Your agency must not only demonstrate that it is carrying out the agreed actions and that it understands your business objectives. They must also be willing to help you to always improve a little more. To do this, they must not only provide data reports, but also take a critical look at the strategy and constantly propose initiatives that help you continue to improve your results.

Now that you know what you can expect from your B2B marketing agency and what criteria you should take into account to choose the one that best suits your project, it's time to get down to work and find the partner that will guide you to success.