Therefore, access to technology is the same for men and women. it lies in the psychology of both. Something that is particularly evident in the greater use that women make of online social networks. This is because women by nature have a greater tendency, and even need, to socialise. So the same social structures that they weave in real life, are transferred to virtual life.
The second major theme of this round table, the absence of botim data women in management positions, also brought together the speakers' points of view. All five shared the opinion that in the digital field there is parity and balance between the sexes in day-to-day work, since it is important to have both visions, but even so, few women reach senior positions.
In fact, Ana Caralt argued this assertion by referring to a study carried out by the Spanish Association of Advertising Agencies (AEAP), according to which men have up to 13 times more chances of reaching management positions in advertising agencies, mainly due to two factors: the existence of an elite of veterans who dominate the sector, since the dominant position of men tends to perpetuate itself.
And one of the elements that continues to favour this situation is the lack of initiatives for women to reconcile family life with work. However, “the fact that women are the ones who request reduced working hours puts them in a weak position to reach high positions,” says Raquel Rivera.