Why industrial blogs do work
Posted: Sun Jan 19, 2025 8:45 am
Do you still think that blogging is not for you? Do you think that writing content is a waste of time in B2B ? Among the professional public, this marketing strategy makes more sense than ever and, in addition, it still enjoys a high rate of opportunity in many sectors . Would you like to know the true return on content marketing ? At Connext we are passionate about seeing your company blog grow ; in fact, some of our clients have turned their blog into an international reference in less than a year. Do you wantdenmark email list to know how to turn your blog into a business tool ? Then stay with us for 3 minutes.
Content marketing in the industry: visibility, leadership and acquisition
At Connext we know all too well the problems of creating and updating an industrial company blog. We're sure you've heard these questions: What do I write about? Who writes something so technical? Are there more clients thanks to the blog? How can we position our blog? Why aren't the number of visits to the website increasing? No, we're not fortune tellers, we've simply seen too many company blogs that have ended up in oblivion.
This may interest you: How to write a blog if you are an industrial company
When creating content it is important to be clear about two things:
We don't write for our team, partners or clients. Leaving aside articles about internal communication, the first objective is to write for those who don't know us yet. In this way, the mission of each post will be to provide value , raise needs and solve problems. Only in this way will we be able to attract the attention of potential clients.
We write to generate a next step. A common mistake is to write about the wonders of a project or to give a mere corporate opinion on a topic of interest in the sector. Remember that we must not be satisfied with the user arriving at our website, solving a problem or satisfying an interest, and leaving to continue browsing among your competitors. Write using all the necessary resources so that your reader wants to know more about you. This is the best way to improve results.
How can I translate all this into paper? By following a strategy: Inbound Marketing . This methodology, which you are probably already familiar with, has a focus on results-based marketing , which will make you change your mindset and exploit the possibilities of content for generating opportunities and attracting business.
What will B2B content marketing do for your company if you talk Inbound?
You will reinforce your visibility
If you know your Buyer Personas very well, you will know what content they need to read. Thanks to this, you will be able to generate content that connects with your clients and reinforces your visibility on different channels: Google searches, social networks, forums and groups, etc.
Learn how to define your Buyer Personas with this free guide
You will capture more leads and SQL (Sales Qualified Leads)
Capturing potential customers is the reason for content marketing. Your blog and your resources to download in exchange for data will boost your conversion rate. Specifically, three times more leads are generated through content than with traditional marketing. Did your last trade show not work out well for you? There are more profitable alternatives!
"The Content Marketing Institute (CMI) in its study B2B Content Marketing: 2016 Benchmarks, Budgets and Trends , finds that Lead Generation is the priority for 85% of companies."
You will improve Lead nurturing
Content marketing is much more than just keeping a blog up to date. Generating interesting articles on various topics and targeting your potential customers at different stages of their purchasing cycle provides your sales team with a very powerful tool.
Marketing automation : The tool to sell more and annoy less
You will build customer loyalty
Providing your customers with information that can help them in their daily lives, or that can help them get more out of your products or services, is the best way to captivate them.
Content marketing in the industry: visibility, leadership and acquisition
At Connext we know all too well the problems of creating and updating an industrial company blog. We're sure you've heard these questions: What do I write about? Who writes something so technical? Are there more clients thanks to the blog? How can we position our blog? Why aren't the number of visits to the website increasing? No, we're not fortune tellers, we've simply seen too many company blogs that have ended up in oblivion.
This may interest you: How to write a blog if you are an industrial company
When creating content it is important to be clear about two things:
We don't write for our team, partners or clients. Leaving aside articles about internal communication, the first objective is to write for those who don't know us yet. In this way, the mission of each post will be to provide value , raise needs and solve problems. Only in this way will we be able to attract the attention of potential clients.
We write to generate a next step. A common mistake is to write about the wonders of a project or to give a mere corporate opinion on a topic of interest in the sector. Remember that we must not be satisfied with the user arriving at our website, solving a problem or satisfying an interest, and leaving to continue browsing among your competitors. Write using all the necessary resources so that your reader wants to know more about you. This is the best way to improve results.
How can I translate all this into paper? By following a strategy: Inbound Marketing . This methodology, which you are probably already familiar with, has a focus on results-based marketing , which will make you change your mindset and exploit the possibilities of content for generating opportunities and attracting business.
What will B2B content marketing do for your company if you talk Inbound?
You will reinforce your visibility
If you know your Buyer Personas very well, you will know what content they need to read. Thanks to this, you will be able to generate content that connects with your clients and reinforces your visibility on different channels: Google searches, social networks, forums and groups, etc.
Learn how to define your Buyer Personas with this free guide
You will capture more leads and SQL (Sales Qualified Leads)
Capturing potential customers is the reason for content marketing. Your blog and your resources to download in exchange for data will boost your conversion rate. Specifically, three times more leads are generated through content than with traditional marketing. Did your last trade show not work out well for you? There are more profitable alternatives!
"The Content Marketing Institute (CMI) in its study B2B Content Marketing: 2016 Benchmarks, Budgets and Trends , finds that Lead Generation is the priority for 85% of companies."
You will improve Lead nurturing
Content marketing is much more than just keeping a blog up to date. Generating interesting articles on various topics and targeting your potential customers at different stages of their purchasing cycle provides your sales team with a very powerful tool.
Marketing automation : The tool to sell more and annoy less
You will build customer loyalty
Providing your customers with information that can help them in their daily lives, or that can help them get more out of your products or services, is the best way to captivate them.