Marketing journey application
Posted: Sun Jan 19, 2025 9:22 am
Vasiik designs different communication scripts based on customer behavior on the website to create ideal shopping guide results.
Effectively use Chatbot to improve customer service operations, and use marketing journeys to drive 2% monthly new member binding growth
Chatbot application
Different from brands that focus on revenue as the priority in marketing automation, basiik pays more attention to customer service and experience. Therefore, the application of Chatbot is mainly to assist customer service operations: the main reason is that basiik’s shampoo positioning is relatively professional. , when some customers first purchase, they will not know how to choose because they do not understand, or even do not know their own scalp attributes well enough, and may choose products that brazil email list are not 100% suitable. Through the design of robots + cards and interactive moving lines, customers can be taught how to detect their own scalp attributes (dry, oily, mixed) at the first time, and then guide them to choose products that suit them. In addition, during non-working hours or when the schedule is busy, Chatbot can also provide immediate answers to customers who have questions about the product, avoiding customer complaints caused by long wait times.
In terms of marketing journey applications, Basiik is still not as eager as other e-commerce brands to drive revenue through journeys. Instead, at this stage, we are more robustly improving the LINE binding rate of customer members: through automated settings, we will remind customers to complete the binding at the most appropriate time. We also use the journey to label and group those who are really not interested in binding to avoid further interruption. Finally, with the application of Journey, the push schedule can be focused on events and notifications of new product launches, maintaining a stable growth of 1-2% in the binding rate every month.
Effectively use Chatbot to improve customer service operations, and use marketing journeys to drive 2% monthly new member binding growth
Chatbot application
Different from brands that focus on revenue as the priority in marketing automation, basiik pays more attention to customer service and experience. Therefore, the application of Chatbot is mainly to assist customer service operations: the main reason is that basiik’s shampoo positioning is relatively professional. , when some customers first purchase, they will not know how to choose because they do not understand, or even do not know their own scalp attributes well enough, and may choose products that brazil email list are not 100% suitable. Through the design of robots + cards and interactive moving lines, customers can be taught how to detect their own scalp attributes (dry, oily, mixed) at the first time, and then guide them to choose products that suit them. In addition, during non-working hours or when the schedule is busy, Chatbot can also provide immediate answers to customers who have questions about the product, avoiding customer complaints caused by long wait times.
In terms of marketing journey applications, Basiik is still not as eager as other e-commerce brands to drive revenue through journeys. Instead, at this stage, we are more robustly improving the LINE binding rate of customer members: through automated settings, we will remind customers to complete the binding at the most appropriate time. We also use the journey to label and group those who are really not interested in binding to avoid further interruption. Finally, with the application of Journey, the push schedule can be focused on events and notifications of new product launches, maintaining a stable growth of 1-2% in the binding rate every month.