How to compose an advertisement for the social network "VKontakte"
Posted: Sun Jan 19, 2025 10:55 am
Advertisements placed on VK often pursue the same goal as all others: to sell their products. However, given the specifics of the platform, they can sometimes differ.
This could be:
attracting an audience to the group;
creating a mailing list for the target audience;
desire to bring traffic to the site;
increase in trade turnover;
lead collection;
reducing the number of abandoned carts, etc.
The goal determines the path of benefits of reaching overseas chinese consumers in europe work that the company will be engaged in. We want to say that for each point, the ad format is selected separately, the target is configured. It is important to take into account all these points in the formation of advertising, since it contributes to the implementation of your desires in this area. Below we will consider the scheme for composing an advertisement in VK.
How to compose an advertisement on VKontakte
Formulate the main idea
For each ad, it is best to make several messages, testing each of them on the target audience. After that, you should understand which of the main ideas works best, and focus the advertising campaign on it. Organizing this process is quite difficult, but you can try to focus on the following accents in the segments:
Emotions – what a person will feel when he gets this product in his hands or subscribes to a new community.
Mind - what advantages and benefits will a person derive for himself.
Result - what you will get in the end.
Status - what will happen to your position in society.
Future – is it possible to change future events after purchasing the product.
Life - what can a product do here and now to improve your condition.
For example, you need to advertise courses for expectant parents. In this case, we recommend using the following messages:
Emotions – the user will understand how to prepare for the birth of a baby, will buy only the most necessary things and will happily wait to meet the future child.
The result is that pregnancy will be much calmer if the user systematically prepares for childbirth from the very beginning.
The future – the user will not buy unnecessary things that will never be useful, which will help save money and spend it on yourself or your baby.
Status : mothers of future champions are here.
There is no point in mixing several main ideas, otherwise it will not be possible to focus the audience's attention. Try running several ads with
This could be:
attracting an audience to the group;
creating a mailing list for the target audience;
desire to bring traffic to the site;
increase in trade turnover;
lead collection;
reducing the number of abandoned carts, etc.
The goal determines the path of benefits of reaching overseas chinese consumers in europe work that the company will be engaged in. We want to say that for each point, the ad format is selected separately, the target is configured. It is important to take into account all these points in the formation of advertising, since it contributes to the implementation of your desires in this area. Below we will consider the scheme for composing an advertisement in VK.
How to compose an advertisement on VKontakte
Formulate the main idea
For each ad, it is best to make several messages, testing each of them on the target audience. After that, you should understand which of the main ideas works best, and focus the advertising campaign on it. Organizing this process is quite difficult, but you can try to focus on the following accents in the segments:
Emotions – what a person will feel when he gets this product in his hands or subscribes to a new community.
Mind - what advantages and benefits will a person derive for himself.
Result - what you will get in the end.
Status - what will happen to your position in society.
Future – is it possible to change future events after purchasing the product.
Life - what can a product do here and now to improve your condition.
For example, you need to advertise courses for expectant parents. In this case, we recommend using the following messages:
Emotions – the user will understand how to prepare for the birth of a baby, will buy only the most necessary things and will happily wait to meet the future child.
The result is that pregnancy will be much calmer if the user systematically prepares for childbirth from the very beginning.
The future – the user will not buy unnecessary things that will never be useful, which will help save money and spend it on yourself or your baby.
Status : mothers of future champions are here.
There is no point in mixing several main ideas, otherwise it will not be possible to focus the audience's attention. Try running several ads with