What you should do in this case is a data cleansing
Posted: Mon Jan 20, 2025 3:18 am
To convincingly sell this idea you have to learn some techniques that allow you to communicate sustainability through email marketing: 1.- Clean up your email list Clean up your email list If you see low open rates and high bounce rates in your metrics, then you need to take a closer look at your email list . Keep in mind that you will gain nothing by sending emails to inactive subscribers and invalid addresses; rather, it is a waste of effort and time. or an email verification. You can try to attract those users who have been inactive, but if you see that there is no response from them, it is best to remove them from the list. Although it may seem a bit strange, it is a technique for your internal sustainability.
Consider that every email you send is somewhere yahoo email list on a server in the cloud. So if you had the opportunity to reduce your email list from 10,000 to 5,000 without affecting marketing value, 5,000 fewer emails would be sent. This is a data-level hygiene method that can help you maintain sender reputation and deliverability rates. Therefore, it is beneficial to perform a list cleanup at least twice a year. 2.- Segment your subscribers Once you have refined your email list, the next thing you need to do is segment it. You can do this based on demographics, customer behavior, industry, and more. This will allow you to develop a better sustainability strategy through email marketing. By getting to know each customer segment better, you'll know how to communicate your sustainable campaigns . Plus, you'll be able to provide them with what they need according to their preferences, which provides a sense of personalization.
Consider that every email you send is somewhere yahoo email list on a server in the cloud. So if you had the opportunity to reduce your email list from 10,000 to 5,000 without affecting marketing value, 5,000 fewer emails would be sent. This is a data-level hygiene method that can help you maintain sender reputation and deliverability rates. Therefore, it is beneficial to perform a list cleanup at least twice a year. 2.- Segment your subscribers Once you have refined your email list, the next thing you need to do is segment it. You can do this based on demographics, customer behavior, industry, and more. This will allow you to develop a better sustainability strategy through email marketing. By getting to know each customer segment better, you'll know how to communicate your sustainable campaigns . Plus, you'll be able to provide them with what they need according to their preferences, which provides a sense of personalization.