Robert Rose, founder of The Content Advisory,
Posted: Mon Jan 20, 2025 3:24 am
a consulting firm that helps brands develop content iraq b2b leads strategies, found that in client use cases, artificial intelligence was powerful but actually increased the workload of client content teams and required more resource. AI is powerful, but it doesn’t save them any time coming up with great ideas. The key is to look at how profitable it is to leverage AI, not just what it replaces.
When you search on the internet, you generally want to maximize the answers you get because as a consumer, you want to be able to choose the option that you think is the best.
When you search or ask a question on a website (intranet), you want answers, not a series of answers. This is the key difference between Google and ChapGPT. For example, if you want to know the side effects of a certain drug, you might ask ChatGPT. But if you wanted to know what the best Mexican restaurant in San Diego is, you'd go to Google and find a bunch of answers.
ai-change your content strategy-google-example
From a content and marketing perspective, this means you have to be the answer. You and your business must become the authoritative source and “answer” on your topic, rather than chasing search queries—and you must ensure your content trains AI models so your brand becomes a trusted recommendation.
Brands that block AI crawling are making a mistake as they will be excluded from search results. This means you have to create engaging content to build loyalty and trust. This means you have to optimize for voice search, featured snippets, and be among the top results delivered by AI. Likewise, distribution strategies must shift toward owned channels and media – praying for high search rankings will become less effective over time.
4: Creating content vs. building content using artificial intelligence
When discussing his writing and thought, Charles Dickens divided his content into two categories: creation and construction. He believes that content created is content that is loved before it is created. In other words, you have an idea, thought, or expression that you want to share, so you create that idea from scratch and express it to the world.
When you search on the internet, you generally want to maximize the answers you get because as a consumer, you want to be able to choose the option that you think is the best.
When you search or ask a question on a website (intranet), you want answers, not a series of answers. This is the key difference between Google and ChapGPT. For example, if you want to know the side effects of a certain drug, you might ask ChatGPT. But if you wanted to know what the best Mexican restaurant in San Diego is, you'd go to Google and find a bunch of answers.
ai-change your content strategy-google-example
From a content and marketing perspective, this means you have to be the answer. You and your business must become the authoritative source and “answer” on your topic, rather than chasing search queries—and you must ensure your content trains AI models so your brand becomes a trusted recommendation.
Brands that block AI crawling are making a mistake as they will be excluded from search results. This means you have to create engaging content to build loyalty and trust. This means you have to optimize for voice search, featured snippets, and be among the top results delivered by AI. Likewise, distribution strategies must shift toward owned channels and media – praying for high search rankings will become less effective over time.
4: Creating content vs. building content using artificial intelligence
When discussing his writing and thought, Charles Dickens divided his content into two categories: creation and construction. He believes that content created is content that is loved before it is created. In other words, you have an idea, thought, or expression that you want to share, so you create that idea from scratch and express it to the world.