Business Promotion Strategies
Posted: Mon Jan 20, 2025 3:52 am
To develop an effective promotion strategy, it is necessary to determine the main stages of creating a business, starting with setting goals and ending with the formation of an advertising budget. First, it is necessary to identify the main market segmentation, which will be targeted by marketing impact in order to attract the target audience.
After this, marketing objectives are determined, for example, sales promotion or dissemination of information about the product, key parameters, including selected promotion channels and characteristics of the target audience, and other relevant indicators. Analysis of the obtained data will allow establishing the criteria for the effectiveness of the advertising campaign and determining the budget required for its implementation.
Problems of implementing a budgeting system
Source: shutterstock.com
Often, standard marketing tools will be sufficient to promote a new business.
ATL Communication Strategy (Press, TV, Radio)
In small and large businesses, traditional overseas chinese in worldwide data advertising methods give good results: street banners, mobile networks, TV, radio and the press. To ensure the necessary effect, it is necessary to approach the use of such promotion channels rationally. Let us highlight the main points of ATL communication:
formation of the goal and content of marketing impact;
defining the target audience, promotion channels, developing the PR campaign budget;
development of the main message of advertisements and determination of their quantity;
comparison of selected communication channels with those used by competitors, identification of the advantages they have over them;
Checking the effectiveness of the campaign.
After this, marketing objectives are determined, for example, sales promotion or dissemination of information about the product, key parameters, including selected promotion channels and characteristics of the target audience, and other relevant indicators. Analysis of the obtained data will allow establishing the criteria for the effectiveness of the advertising campaign and determining the budget required for its implementation.
Problems of implementing a budgeting system
Source: shutterstock.com
Often, standard marketing tools will be sufficient to promote a new business.
ATL Communication Strategy (Press, TV, Radio)
In small and large businesses, traditional overseas chinese in worldwide data advertising methods give good results: street banners, mobile networks, TV, radio and the press. To ensure the necessary effect, it is necessary to approach the use of such promotion channels rationally. Let us highlight the main points of ATL communication:
formation of the goal and content of marketing impact;
defining the target audience, promotion channels, developing the PR campaign budget;
development of the main message of advertisements and determination of their quantity;
comparison of selected communication channels with those used by competitors, identification of the advantages they have over them;
Checking the effectiveness of the campaign.