Digital narratives or Storytelling that have been successful
Posted: Mon Jan 20, 2025 4:00 am
Now that you know the details and applications of digital narratives , it's time to see them in action. Many brands and companies have implemented storytelling in their marketing strategies to strengthen their relationship and empathy with their customers. Here we will talk about two of them:
Converse : All the Stories are True
The famous shoe brand launched the campaign “All the Stories are true”, as a way to show real situations where its iconic shoes have been present.
They featured the participation of several well-known celebrities as well as switzerland whatsapp resource anonymous people. The common factor in all the videos was the appearance of the shoes at moments where users could easily identify with them.
With this example from Converse we can see that even the most famous and established companies benefit from digital storytelling . So it is a strategy that can be implemented at different levels.
Ikea : The Human Catalogue
This is another world-renowned brand, in this case from the world of furniture and decoration. Ikea developed The Human Catalogue campaign, where users were invited to participate in a fun challenge.
Yanjaa Wintersoul, the 2018 world memory champion, memorized all the pages of the IKEA catalogue and a series of challenging questions in a video released by the company. At the end of the video, users are invited to challenge the champion in a Facebook Live.
This campaign managed to win the 2018 Webby Award for the best social media campaign. Not only did it sponsor the brand, it also encouraged interaction and the audience's own participation. A true gem of storytelling .
In conclusion, digital narratives or storytelling are gaining ground in marketing strategies, and that is something we should all take advantage of.
Its success is proven by many renowned companies that have managed to generate empathetic and trusting relationships with their community. This translates into increased sales and loyalty.
Companies must be increasingly closer and more friendly to their target audience, since today's consumers are looking for satisfactory experiences , not products.
Investing in content marketing is more than just an option; it is an obligation for all companies that want to stay ahead. And with digital narratives we open another door to the satisfaction of our community.
Stories have captivated us for many years, and have filled us with happy and memorable memories. In marketing, it is no different. Let's keep the focus on offering our audience quality content and they will know how to give back to the company.
Converse : All the Stories are True
The famous shoe brand launched the campaign “All the Stories are true”, as a way to show real situations where its iconic shoes have been present.
They featured the participation of several well-known celebrities as well as switzerland whatsapp resource anonymous people. The common factor in all the videos was the appearance of the shoes at moments where users could easily identify with them.
With this example from Converse we can see that even the most famous and established companies benefit from digital storytelling . So it is a strategy that can be implemented at different levels.
Ikea : The Human Catalogue
This is another world-renowned brand, in this case from the world of furniture and decoration. Ikea developed The Human Catalogue campaign, where users were invited to participate in a fun challenge.
Yanjaa Wintersoul, the 2018 world memory champion, memorized all the pages of the IKEA catalogue and a series of challenging questions in a video released by the company. At the end of the video, users are invited to challenge the champion in a Facebook Live.
This campaign managed to win the 2018 Webby Award for the best social media campaign. Not only did it sponsor the brand, it also encouraged interaction and the audience's own participation. A true gem of storytelling .
In conclusion, digital narratives or storytelling are gaining ground in marketing strategies, and that is something we should all take advantage of.
Its success is proven by many renowned companies that have managed to generate empathetic and trusting relationships with their community. This translates into increased sales and loyalty.
Companies must be increasingly closer and more friendly to their target audience, since today's consumers are looking for satisfactory experiences , not products.
Investing in content marketing is more than just an option; it is an obligation for all companies that want to stay ahead. And with digital narratives we open another door to the satisfaction of our community.
Stories have captivated us for many years, and have filled us with happy and memorable memories. In marketing, it is no different. Let's keep the focus on offering our audience quality content and they will know how to give back to the company.