Instagram Statistics for 2024
Posted: Mon Jan 20, 2025 5:00 am
By 2024, over 75% of marketers have already used influencer marketing as an effective way to reach their target audience and communicate brand values. And despite the success of other platforms like TikTok, Instagram remains one of the most popular social networks for brand-influencer collaborations, so today we present you with Instagram statistics for 2024.
Key points about Instagram statistics
In 2024, Instagram is the fourth most used social network in the world with 2 billion active users, but it ranks first among people's favorite platforms.
61% of consumers trust KOLs more than branded content.
Currently, the potential audience to reach with Instagram Reels ads is 754.8 million people, which explains why almost 60 % of social media and marketing professionals plan to incorporate video content into their influencer marketing strategy on this social network.
Why is it important for brands to know and analyze Instagram statistics?
Collecting statistics, evaluating them and using them to your advantage is part of everyday life for marketing professionals. Most often, these are the performance metrics of a post, a campaign or even a collaboration with influencers. The results are not only crucial for stakeholders or the boss in general, but also for you to identify general trends and preferences of your targ chairman email database et group yourself . Only by analysing the data and figures can you optimise your influencer marketing campaigns. Tools like Kolsquare offer help here. With a complete technology-based platform, Kolsquare offers tools to identify influencers and evaluate the results of a campaign. Request a free demo now .
But other statistics, such as those on the channels chosen for your campaigns, are also necessary, as they allow you to know where you can best target your audience and what key data you should take into account. Accordingly, below we will present Instagram statistics for 2024.
General statistics you should know about Instagram in 2024
Although Instagram has long since ceased to appeal solely to teenagers, the app itself is reaching the age of adolescence. Like a child, the network has gone through many phases, and in 2024, it is no longer the same. Instagram CEO Adam Mosseri stressed this again in June 2021 when he announced that Instagram was no longer the “square photo-sharing app.”
How many users will the Instagram app have in 2024?
In 2024, Instagram is the fourth most used social network in the world with 2 billion active users. According to Statista , this figure represents an increase of around 60 million users compared to the previous year.
Additionally, it is the fourth most-trafficked app in the world, and the social network of choice for users, especially those aged 16 to 34, according to the Global Digital Report , developed in collaboration by We Are Social, Hootsuite and Meltwater. The report also reveals that Instagram is the second most preferred platform for customer service , after Facebook.
And although almost all Instagram users use it alongside other platforms such as TikTok (81.5%), Facebook (80.8%), and YouTube (75.9%), there is 0.1 % of users who are exclusive to this social network.
Key points about Instagram statistics
In 2024, Instagram is the fourth most used social network in the world with 2 billion active users, but it ranks first among people's favorite platforms.
61% of consumers trust KOLs more than branded content.
Currently, the potential audience to reach with Instagram Reels ads is 754.8 million people, which explains why almost 60 % of social media and marketing professionals plan to incorporate video content into their influencer marketing strategy on this social network.
Why is it important for brands to know and analyze Instagram statistics?
Collecting statistics, evaluating them and using them to your advantage is part of everyday life for marketing professionals. Most often, these are the performance metrics of a post, a campaign or even a collaboration with influencers. The results are not only crucial for stakeholders or the boss in general, but also for you to identify general trends and preferences of your targ chairman email database et group yourself . Only by analysing the data and figures can you optimise your influencer marketing campaigns. Tools like Kolsquare offer help here. With a complete technology-based platform, Kolsquare offers tools to identify influencers and evaluate the results of a campaign. Request a free demo now .
But other statistics, such as those on the channels chosen for your campaigns, are also necessary, as they allow you to know where you can best target your audience and what key data you should take into account. Accordingly, below we will present Instagram statistics for 2024.
General statistics you should know about Instagram in 2024
Although Instagram has long since ceased to appeal solely to teenagers, the app itself is reaching the age of adolescence. Like a child, the network has gone through many phases, and in 2024, it is no longer the same. Instagram CEO Adam Mosseri stressed this again in June 2021 when he announced that Instagram was no longer the “square photo-sharing app.”
How many users will the Instagram app have in 2024?
In 2024, Instagram is the fourth most used social network in the world with 2 billion active users. According to Statista , this figure represents an increase of around 60 million users compared to the previous year.
Additionally, it is the fourth most-trafficked app in the world, and the social network of choice for users, especially those aged 16 to 34, according to the Global Digital Report , developed in collaboration by We Are Social, Hootsuite and Meltwater. The report also reveals that Instagram is the second most preferred platform for customer service , after Facebook.
And although almost all Instagram users use it alongside other platforms such as TikTok (81.5%), Facebook (80.8%), and YouTube (75.9%), there is 0.1 % of users who are exclusive to this social network.