Growth Marketing: What is it and what are its phases?
Posted: Mon Jan 20, 2025 5:12 am
Contents
1 What is Growth Marketing?
2 Growth Marketing: How Can We Implement This Series of Processes?
2.1 Growth Marketing: Creating the Product
2.1.1 Start by asking and answering questions, not by developing a product that has excellent product-market fit
2.1.2 As soon as you have the idea, ask for feedback immediately
2.1.3 Validate your product idea
2.2 Growth Marketing: Target
2.2.1 Stages
2.3 Acquisition
2.3.1 Go Viral
2.3.2 Sticky Growth or Fixed Growth
2.3.3 Paid Growth or Remunerated Growth
2.4 Activation
2.5 Retention
2.6 Revenue
2.7 Referrals
2.8 Improve Results
3 Growth Marketing Success Stories
3.1 Zoom
3.1.1 Be 100% Customer Oriented
3.1.2 Create a Product That Virtually Sells Itself
3.1.3 Invest to Spend in Building the Brand
3.2 WeWork
3.2.1 Selling a Vision, Not Just a Product
3.2.2 Maintaining a Global Mind
3.2.3 Growing Together with Customers
3.2.4 Create a Culture that Helps Growth
4 Conclusion
Growth Marketing is the process of developing and argentina whatsapp number database executing experiments (usually over a short period of time) designed to rapidly grow a business.
Such experiments typically focus on total customer lifetime value, employing tactics designed to improve not only the value of initial sales but also the number and frequency of future purchases.
Today's companies are looking for tactics, strategies and resources to "hack" the growth of a company, and in this way achieve higher growth rates from which, of course, they will get the most benefits.
However, the reality is that most of these companies have a concept of growth that is too focused on old practices and over time has become obtuse.
This model wastes a lot of time, money and effort on traditional marketing channels to accelerate growth, which, frankly, no longer bring the same results as before.
There is a mentality that new customers equal new revenue and that equals growth. And yes, the reality is that new customer revenue is extremely necessary to achieve sustained growth.
However, a growth model that is purely focused on Marketing will only make you lose opportunities to expand your business and become a true “player” in this world.
While creating a marketing budget will always be necessary, without marketing your company would have trouble promoting itself and distributing its message.
So the secret is to budget for Marketing while using other resources within your company to achieve extra growth. Sound good?
1 What is Growth Marketing?
2 Growth Marketing: How Can We Implement This Series of Processes?
2.1 Growth Marketing: Creating the Product
2.1.1 Start by asking and answering questions, not by developing a product that has excellent product-market fit
2.1.2 As soon as you have the idea, ask for feedback immediately
2.1.3 Validate your product idea
2.2 Growth Marketing: Target
2.2.1 Stages
2.3 Acquisition
2.3.1 Go Viral
2.3.2 Sticky Growth or Fixed Growth
2.3.3 Paid Growth or Remunerated Growth
2.4 Activation
2.5 Retention
2.6 Revenue
2.7 Referrals
2.8 Improve Results
3 Growth Marketing Success Stories
3.1 Zoom
3.1.1 Be 100% Customer Oriented
3.1.2 Create a Product That Virtually Sells Itself
3.1.3 Invest to Spend in Building the Brand
3.2 WeWork
3.2.1 Selling a Vision, Not Just a Product
3.2.2 Maintaining a Global Mind
3.2.3 Growing Together with Customers
3.2.4 Create a Culture that Helps Growth
4 Conclusion
Growth Marketing is the process of developing and argentina whatsapp number database executing experiments (usually over a short period of time) designed to rapidly grow a business.
Such experiments typically focus on total customer lifetime value, employing tactics designed to improve not only the value of initial sales but also the number and frequency of future purchases.
Today's companies are looking for tactics, strategies and resources to "hack" the growth of a company, and in this way achieve higher growth rates from which, of course, they will get the most benefits.
However, the reality is that most of these companies have a concept of growth that is too focused on old practices and over time has become obtuse.
This model wastes a lot of time, money and effort on traditional marketing channels to accelerate growth, which, frankly, no longer bring the same results as before.
There is a mentality that new customers equal new revenue and that equals growth. And yes, the reality is that new customer revenue is extremely necessary to achieve sustained growth.
However, a growth model that is purely focused on Marketing will only make you lose opportunities to expand your business and become a true “player” in this world.
While creating a marketing budget will always be necessary, without marketing your company would have trouble promoting itself and distributing its message.
So the secret is to budget for Marketing while using other resources within your company to achieve extra growth. Sound good?