Performances. The company's employees participate in various events.
News. The company spreads positive sensations about its brand through the media (press releases).
Publications. The firm develops annual reports, newsletters, brochures, magazine or newspaper articles, and other printed materials. All of these tools can influence the target audience.
Event organization. This includes press conferences, online meetings, seminars, anniversaries, exhibitions, competitions, contests, etc.
Sponsorship. The company rcs database directs monetary and material resources to help charitable, sports and other organizations.
Identification tools. When using this tool, the company develops an enterprise logo, uses writing paper with watermarks and other marks, multi-color printing, business cards and websites. In addition, a unified style and design of premises, uniforms for enterprise employees, etc. are created.
PR promotion of the company
Addressees of PR campaigns
Consumers. By influencing such addressees, the company creates a positive image of the product (usually related to ecology) and the brand. For this purpose, promotional campaigns are conducted, socially significant events are organized, image materials are published in the media, etc.
Counterparties. This allows you to develop a trading network and attract new partners. Exhibitions and presentations can be organized. In addition, mailings of advertising and propaganda announcements are used. With the help of these promotion methods, you can demonstrate your product and communicate with potential customers.
Key journalists (press, radio, television, Internet). This allows you to disseminate information about the product and company without any investment in advertising. For this purpose, you can organize press conferences, send out press releases, etc.
State and municipal control and management institutions. Participation in socially significant projects and co-financing of mass events allows the company to attract government bodies to business development.
When choosing a promotion method, you should take into account the level of market monopolization. The higher it is, the more effective PR is. If the level of monopolization is low enough, then regular advertising will bring much more benefit to the company's promotion.